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Associate Brand Manager, Honest Tea

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 8/13/2019
  • Job Type: FULL TIME
  • Post End Date: August 26 - 2019
  • TRAVEL REQUIRED: 00% - 25%
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Job ID: R-32511

Job Description Summary


United States of America



Travel Required:

00% - 25%

Relocation Provided:


Job Posting End Date:

August 26, 2019


Job Description Summary:

Honest Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®.  Honest Tea's product lines include: ready-to-drink bottled teas, Honest® Kids juice drinks, and Honest® Freshly Brewed iced tea. All teas and juice drinks are USDA Organic and all tea leaf varieties are Fair Trade Certified™.  In addition to being recognized by the United States Healthful Food Council for helping change the food landscape, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business.  Honest Tea has won Men's Health “Best Bottled Tea” for seven years and has been included in Women's Health magazine's “125 Best Packaged Foods for Women” for the last three years in a row.  Honest Tea is an independent operating unit of The Coca-Cola Company. 

Why Join Coca-Cola North America? 

It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

The Associate Brand Manager will lead cross functional teams in the development and execution of strategies and tactics that contribute to achieving revenue, incidence and share targets for Honest Tea.

Desirable candidates possess:

o   Leadership skills and ability to steward brand initiatives designed to deliver Honest Tea objectives through the path to purchase (consumer content to in-store execution)

o   Passion for the brand and for the work of brand marketing

o   A foundational but growing understanding of the consumer, bottler and retailer needs

o   Ability to collect and synthesize consumer insights into actionable brand implications

o   Growing ability to develop brand strategy based on key insights

o   Analytical skills, and ability to use with proficiency the basic syndicated data tools

o   Project management skills, including but not limited to budget and timeline management

o   Strong competencies in Microsoft PowerPoint and Excel

o   Team Orientation and a Desire to Win As a TEAM.

Function Specific Activities:

o   Support the overall team objective of increasing share of Honest Tea

o   Own Honest Tea Shopper Strategy at retail and food service

o   Support Senior Brand Manager in development and execution of high-priority Honest Tea initiatives

o   Manage key brand analytics routines including Monthly Operating Business Reviews, weekly brand stewardship updates and ad hoc analytical requests

Technical Skills:

o   Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.

o   Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

o   Consumer Research: Knowledge of qualitative and quantitative research methodologies to help assess white space opportunities, size of opportunities and uncover consumer desires

o   Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

o   Retail Consumer Trends: Ability to interpret consumer trends in order to design, create or evaluate graphic packages to be applied to assortments of retail licensed merchandise.

o   Financial Analysis: Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities.

      Our Growth Culture:

      One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


      Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.


      Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

      Version 1.0, 2.0, 3.0

      Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


      Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

      We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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