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Associate Brand Manager, Coca-Cola Trademark

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 8/12/2019
  • Job Type: FULL TIME
  • Post End Date: August 23 - 2019
  • TRAVEL REQUIRED: 00% - 25%
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Job ID: R-32384

Job Description Summary


United States of America



Travel Required:

00% - 25%

Relocation Provided:


Job Posting End Date:

August 23, 2019


Job Description Summary:

Why Join Coca-Cola North America?

It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

The Associate Brand Manager will play a key role to help deliver the objectives of the Coca-Cola brand and will be responsible for delivering the Brand Plan against key marketing, bottler, and customer strategies to ensure our Brands continue to deliver volume and revenue growth. This person should have passion for our brand and the ability to develop deep insights about our consumers that help unlock differential marketing strategies and programs. While general Consumer Packaged Goods (CPG) brand skills are required, candidate should have a savvy and entrepreneurial spirit. A proven ability to lead internal and external teams is a must.

Function Specific Activities:

  • Write Situation Assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g. Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).
  • Lead business performance tracking and analysis to inform development of brand strategies and assist in development of annual brand plan
  • Partner with internal team to develop brand programming to address retention and recruitment business opportunities
  • Assess attractive consumer opportunities (global or local) that are currently untapped by The Company by leveraging consumer research in order to identify new volume and profit growth areas.
  • Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.)
  • Interact with divisions/customers in order to influence their brand plans during annual business planning process.
  • Create a communication plan using various tools (e.g., newsletters, PowerPoint presentations, face-to-face meetings, video conferencing, etc.) in order to communicate consumer initiative concepts to Divisions/Bottlers/Customers.
  • Utilize understanding of consumer insights and worldwide trends in order to identify key issues and opportunities for profitable brand growth.


  • MBA required or equivalent work experience

Related Work Experience:

  • 1-3 years of brand management / marketing experience.  

Technical Skills:

  • Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties).
  • Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
  • Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing
  •  strategies, trade/consumer promotions) used in the execution of marketing plans.
  • Agency Management: Knowledge of methods or techniques used and ability to inspire internal and external agency performance.
  • Delivering Relevant Local Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume.
  • Creative Brief Development: Knowledge of the creative brief development process.
  • Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
  • Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for the brand and Company in the minds and hearts of consumers.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.


Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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