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Social Media Manager - Head of Community Management

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 8/9/2019
  • Job Type: FULL TIME
  • Post End Date: Not Available
  • TRAVEL REQUIRED: 00% - 25%
  • RELOCATION PROVIDED: No
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Job ID: R-32276

Job Description Summary

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

Not Available

Shift:

Job Description Summary:

Why Join Coca-Cola North America?

It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

We are looking for an organized, creative, collaborative leader to join The Coca-Cola Company Social Center team. As part of the in-house social agency, this individual will lead the community management team and co-captain strategy and creative output for some of the company's biggest brands.

We are looking for an organized, creative, collaborative leader to join The Coca-Cola Company Social Center team. As part of the in-house social agency, this individual will lead the community management team and co-captain strategy and creative output for some of the company's biggest brands.

As the community management lead, this person will be charged with organizing and managing the community teams for several of Coca-Cola's largest brands, as well as driving the creative thinking to make Coca-Cola's community management best in class and strategically aligned with each of /the different brands.

KEY RESPONSIBILITIES

  • Partner with internal & external cross-functional partners [Integrated Marketing Communications (IMC), Public Affairs and Communications (PAC), media, legal] to gain alignment the social approach.
  • Use insights from social listening and analytics, applying brand/IMC strategy to develop best in class creative approach across brands.   
  • Manage a large-team of Community Managers to cultivate and build relationships with our social communities, through social-first creative ideas and 1:1 engagement.
  • Optimize publishing and content management tools to generate strong social insights and streamline internal processes.
  • Strengthen social tone of voice (STOV) and copyrighting across brands.
  • Work closely with analytics and community teams to find and deepen data and insights and optimize strategies & content accordingly. 
  • Monitor social and cultural trends with a strategic lens for brand opportunities.
  • Meet regularly with social platforms to ensure ongoing knowledge of updates, changes and opportunities.
  • Work with social platform, customer service and moderation partners, to protect our consumer and brand experience within social media

YOU ARE

  • Social. Use and enjoy learning social media. 
  • Collaborative: You know how to get the best thinking out of and drive consensus among diverse groups.  
  • Analytical: You love digging into complex problems and data sets, know how to separate the signals from the noise, and know how to apply them to build clear, compelling strategies.    
  • Creative: You have a keen eye for good design and a sharp creative pen.  
  • Curious: You're curious about culture, consumers, brands, social media and how those things converge. 
  • Articulate: You have no problem getting your idea across. 
  • A self-starting multitask-er who can take the lead and can juggle multiple projects at once.

YOU HAVE

  • 5 or more years of strategy experience, ideally working on big, culturally-relevant brands
  • Experience working with paid social media and creative teams.
  • Portfolio showcasing successful campaign work 
  • Experience with publishing and content management software

NICE-TO-HAVE:

  • Background at a creative agency 
  • Experience working for a start-up or an entrepreneurial venture of your own 

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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