Return to Search →  Asia Pacific   Europe   Latin America   Eurasia & Africa   North America

Returning Applicants

Senior Marketing Manager (HORECA), Alcohol, Marketing

The Coca-Cola Company

  • Location: Tokyo, Japan - JPN
  • Post Date: 8/13/2019
  • Job Type: FULL TIME
  • Post End Date: September 30 - 2019
Apply
Share This Job
Job ID: R-32247

Job Description Summary

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

September 30, 2019

Shift:

Job Description Summary:

- Identify alcohol and related soft drink business opportunities in HORECA and build the holistic marketing plan
- Establish necessary portfolio with existing brands and new brand(s) for HORECA
- Develop necessary RTM in HORECA to implement marketing plan with channel team and bottling partners
- Implement business plan closely working with other brand teams, HORECA channel team and bottling partners
- Key responsibilities include: brand business innovation/portfolio, diagnosis (consumer centric, but also
channels, competition, packages, customers, trends), strategy development, P&L management, brand
marketing calendar development and implementation of key marketing initiatives. Also, the new
Route-to-Market development with bottling partners is necessary

- Identify alcohol and related soft drink business opportunities in HORECA and build the holistic marketing plan.
- Establish necessary portfolio with existing brands and new brand(s) for HORECA.
- Develop necessary RTM in HORECA to implement marketing plan with channel team and bottling partners.
- Implement business plan closely working with other brand teams, HORECA channel team and bottling partners.
- Key responsibilities include: brand business innovation/portfolio, diagnosis (consumer centric, but also
channels, competition, packages, customers, trends), strategy development, P&L management, brand
marketing calendar development and implementation of key marketing initiatives. Also, the new
Route-to-Market development with bottling partners is necessary.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

Apply
Back to Top
 
+ READ FULL JOB DESCRIPTION

Stay up to date on job openings that match your skills & experience.

Sign Up Now
At A Glance

Become part of our professional community to receive company information, news and upcoming events.

Join Now
Who We Are: The Coca-Cola Company
Coca-Cola Millennial Voices
Multicultural Leadership Council