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Brand Manager

The Coca-Cola Company

  • Location: Shanghai, China - CHN
  • Post Date: 8/1/2019
  • Job Type: FULL TIME
  • Post End Date: August 30 - 2019
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Job ID: R-31784

Job Description Summary





Travel Required:

Relocation Provided:

Job Posting End Date:

August 30, 2019


Job Description Summary:

To achieve global CEO's vision of Beverages for Life and to accelerate the growth of China, Coca Cola has created a new end-to-end division that will serve as a future growth engine. The purpose of the division is “to partner with nature, we will help the affluent Chinese consumers (approx. 260MM population) unleash a lifestyle of vitality and wellbeing”. The mission is to grow both the future billion-dollar brands and the new Gen leaders for the company. In line with significantly increased investment, NGP's goal is to double its business every year! By 2025, NGP will contribute to more than 1/3 of total incremental revenue.

The new growth portfolio will be consumer centric, futuristic and disruptive. It will focus on the most important consumer motivations and benefits such as Energy, Hydration and Nourishment. Of the 3 benefit platforms, Smartwater launch in Q1 2019 has been hand-picked by the leadership team as the #1 BIG BET of the entire division. Initial consumer qualitative work was done in Jan'18 which confirmed that there is an opportunity for Smartwater to disrupt the category by introducing a futuristic & smart way of living, starting with a different, modern and simply “smarter” approach of hydration and well-being.

Supervises a team of Product Marketing Para-professionals; may be involved in coordinating product marketing events for the group; assists in implementation of marketing plans and assists with product promotion to deliver business results. Leads/supervises a team of more than 2 para-professionals; typically without budget or hire-fire authority; focuses on mentoring and coordination.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.


Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

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