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Senior Manager, Flavors & Adults SSD

The Coca-Cola Company

  • Location: Tokyo, Japan - JPN
  • Post Date: 8/1/2019
  • Job Type: FULL TIME
  • Post End Date: September 15 - 2019
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Job ID: R-31564

Job Description Summary

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

September 15, 2019

Shift:

Job Description Summary:

Manage to lead Adults Sparkling Category mainly focused Canada Dry trademark together with new Adults Sparkling Brand which have sizable headroom for growth.
Key responsibilities include:
1) Compelling growth strategy development covering brand vision, positioning to growth paths, brand edge enhancement to expand user base, 2021+Innovation strategy and pipeline development
2) Solid brand initiatives planning and execution together with brand marketing calendar development (such as products, packages, communications and promotional activities)
3) Lead to work closely with large and complex cross functional teams across the Coca-Cola Japan business unit and bottlers
4) Develop commercial execution plans by closely working with other function such as channel, franchise operation, customer, trade marketing in bottlers
5) Manage integrated marketing communications (IMC) plans by closely working with IMC team including agency partners
6) Brand business diagnosis and holistic analysis (consumer centric, both macro & market trends, competition, package/VIS, channels, customer) as well as to manage day to day performance tracking in profit and sales volume, and design brand research
6) Support to develop Strategic Business Plan for sustainable value growth
7) Manage brand budget in alignment with brand strategy and productivity guidelines
*Many projects require working closely with many key stakeholders among Coca-Cola Japan Company (CCJC), Research & Development (R&D) and Bottlers.

Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Curious
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Inclusive
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

Manage to lead Adults Sparkling Category mainly focused Canada Dry trademark together with new Adults Sparkling Brand which have sizable headroom for growth.
Key responsibilities include:
1) Compelling growth strategy development covering brand vision, positioning to growth paths, brand edge enhancement to expand user base, 2021+Innovation strategy and pipeline development
2) Solid brand initiatives planning and execution together with brand marketing calendar development (such as products, packages, communications and promotional activities)
3) Lead to work closely with large and complex cross functional teams across the Coca-Cola Japan business unit and bottlers
4) Develop commercial execution plans by closely working with other function such as channel, franchise operation, customer, trade marketing in bottlers 
5) Manage integrated marketing communications (IMC) plans by closely working with IMC team including agency partners
6) Brand business diagnosis and holistic analysis (consumer centric, both macro & market trends, competition, package/VIS, channels, customer) as well as to manage day to day performance tracking in profit and sales volume, and design brand research
6) Support to develop Strategic Business Plan for sustainable value growth
7) Manage brand budget in alignment with brand strategy and productivity guidelines

*Many projects require working closely with many key stakeholders among Coca-Cola Japan Company (CCJC), Research & Development (R&D) and Bottlers.

Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


Curious
Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.


Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.


Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


Inclusive
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

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