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Trade Marketing Manager South Region

The Coca-Cola Company

  • Location: Mexico, Mexico - MEX
  • Post Date: 7/13/2019
  • Job Type: FULL TIME
  • Post End Date: July 21 - 2019
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Job ID: R-31252

Job Description Summary

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

Relocation Provided:

Job Posting End Date:

July 21, 2019

Shift:

Job Description Summary:

• Act as a link between Sparkling & Stills BUs and Bottler system, generating and difusing business priorities and marketing activities for Traditional trade & Modern trade.
• Identify and Integrate BU Marketing Strategies in TT and Modern Trade POS, adapting top priorities to operational feasibility and local needs.
• Collaborate with Go to Market NARTD and Marketing Managers key iniciatives to drive value growth.
• Develop and implement shopper + channel strategies as promotions, exploit local marketing assets and media to maximize brand marketing key iniciatives.
• Ensure bottler's alignment for key channel marketing iniciatives by establishing effective management routines, processes with category and channel bottler figures.
• Aligns TCCC and System resources to ensure effective, efficient, and consistent execution of joint strategies.
• Develop local channel and marketing strategies to generate business value; deliver long term sustainable growth for NARTD Categories for regional territories.

Identify and integrate BU Marketing Strategies in TT and Modern Trade Picture of Success, adapting top priorities to operational feasibility and local needs.

25%

Ensure bottler's alignment for key channel marketing iniciatives by establishing effective management routines, processes with category and channel bottler figures.

25%

Develop local channel and marketing strategies to generate business value; deliver long term sustainable growth for NARTD Categories for regional territories.

20%

Collaborate with Go to Market NARTD and Marketing Managers key iniciatives to drive value growth

15%

Develop Promotional activities, customer plans, exhibitions in POS, customized promotions and aligned to marketing key iniciatives.

10%

Manage Regional budget for National Initiatives. Develope tools for performance follow up for National AAA Priorities 5%

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

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