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Brand Marketing Manager Affordability & Single Serve

The Coca-Cola Company

  • Location: Buenos Aires, Argentina - ARG
  • Post Date: 7/12/2019
  • Job Type: FULL TIME
  • Post End Date: July 21 - 2019
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Job ID: R-31231Argentina-BuenosAires

Job Description Summary




Santiago de Chile

Travel Required:

Relocation Provided:

Job Posting End Date:

July 21, 2019


Job Description Summary:

Brand Marketing manager for Affordability & Single serve strategy for the 6 markets of South Latin BU (SLBU), focusing on Coca-Cola but leading total portfolio vision.

• Define the path & vision of Affordability and Single serve big bets across business unit. Leading our portfolio choice.
• Making strategic decision on the brands vision to maximize short-term impact and increase the long-term value of the brands.
• Lead 10X approach for the Big Bets, including multifunctional & multi- business unit teams.

Role responsabilities:

Brand Stewardship & Specifics for Coca-Cola: track trends and deliver long term categories and brand vision, size of prize, where to play, how to win & pipeline. Deliver human centered and business integrated platforms.

Lead  Big Bets (affordability  & single serve) comunication platform: performing assigned responsibilities including: vision, outcome, scope, support to prioritization and barriers removal whilst providing guidance, feedback, and fostering the Agile way of work across the Big Bet teams.

10X Vision development: Generate Returnable  and  single serve exponencial growth strategy link  with consumers   for the next  5 years.

System management: Lead the dialogue with local portfolio function, global & Lag Team on key topics. Identify and address marketing or brand related topics.

This position demands high interpersonal / communications skills to influence, negotiate and coordinate multidisciplinary teams and manage projects of high complexity.

 Autonomy to work, leading a Mktg team, member  of an Agile Team based in SLBU, Focal cross-functional:

  • Brand stewardship & brand vision.
  • Process improvements - identify approach, implement changes
  • Applied in identification of opportunities for brand and  big bet growth
  • Multi - stakeholder management in a multi-country environment.

Lead the strategy, development, platform and last mile for products launches.

Define and agree priorities. Facilitate collaboration. Provide support and coordination in work and projects assignment among the different functions of the marketing, portfolio, Latam, Global & Cross Functional (Age Organization) teams.

Cross functional  management of a team of 4  portfolio managers @ 6 countries within SLBU.

Technical competencies required:

1. Marketing Strategy: brand strategy development and implementation

2. Agile methodology.

4. Innovation: CIF innovation process, market implementation

5. 10X mindset approach

6. Finance. Brand value chain, ROI analysis, NPV.


Bachellor Degree

English (advanced level)

Spanish (native)

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.


Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

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