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Senior Brand Manager - Adult Sparkling

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 7/2/2019
  • Job Type: FULL TIME
  • Post End Date: Not Available
  • TRAVEL REQUIRED: 00% - 25%
  • RELOCATION PROVIDED: No
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Job ID: R-30601

Job Description Summary

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

Not Available

Shift:

Job Description Summary:

Why Join Coca-Cola North America?
It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

The Senior Brand Manager, Adult Sparkling role is charged with establishing and executing the vision for Coca-Cola North America Sparkling brands targeted adult consumers and occasions.  The responsibilities of this role include day-to-day oversight of existing brands (including Seagram's and Barq's), as well as current Coca-Cola North America partnerships with spirits companies.  Additionally, the Senior Brand Manager will be tasked with evaluating new opportunities in this space, such as launching or importing new brands, and establishing new partnerships to better capture emerging consumer needs and occasions.

We are seeking a self-starter with an innovative spirit, who is willing to take smart risks and has a strong ability to lead and inspire diverse teams.  The Senior Brand Manager will play a key role in shaping the future direction as Coca-Cola seeks to better position our brands to capture drinking occasions among older consumers (age 30+).  Achieving this objective will require extensive cross-functional collaboration, including commercial, research, IMC, customers, bottlers, R&D, and other Coca-Cola business units around the globe.  The ideal candidate will be a visionary who is comfortable working in the ambiguity of white space innovation and has the ability to inspire belief to bring others along with their vision.  

Function Specific Activities:

  • Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets.
  • Utilize understanding of consumer insights, worldwide trends, and understanding of the Coca-Cola System opportunities for profitable brand growth, in existing and emerging brands/trends. 
  • Write business and creative briefs that clearly articulate brand objectives and success criteria in order to inform and direct the work of internal and external teams and agencies
  • Interact with divisions/customers to influence their brand plans during annual business planning process.
  • Effectively communicate consumer initiatives, concepts and opportunities key stakeholders (i.e. distributors, bottlers, customers, etc.) to galvanize support and action.
  • Provide direction, leadership and coaching to members of a variety of project teams.
  • Develop programs and manage allocated budget in order to execute brand plan.
  • Write Situation Assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g. Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).

Education: Bachelor's Degree required, MBA preferred or equivalent work experience

Related Work Experience: 5 or more years of brand management / marketing experience, preferably in Consumer Packaged Goods (CPG).  Innovation experience a strong plus (demonstrated ability to lead a concept from idea to shelf)

Technical Skills:

  • Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties).
  • Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
  • Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing
  •  strategies, trade/consumer promotions) used in the execution of marketing plans.
  • Agency Management: Knowledge of methods or techniques used and ability to inspire internal and external agency performance.
  • Delivering Relevant Local Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume.
  • Creative Brief Development: Knowledge of the creative brief development process.
  • Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
  •  Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for the brand and Company in the minds and hearts of consumers.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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