Job Description Summary
Job Posting End Date:Not Available
Job Description Summary:Incorporate a transformative and exponential vision to the IMC Key projects through an in-it-to win mentality entrepreneur with orientation to change, adding technological competences, strategic thinking, approaching each project with the 10x rule. All this, with the purpose of exponentiate the impact of our IMC Projects in line with our business needs.
Be a role model in driving collaboration with other departments and promoting the 5 core leadership behaviors.
- 10X Digital Strategy: Develop de full year 10X Digital & Technology Strategy for SLBU, aligned with our LATAM and Global Strategy. Set down this Strategy into concrete digital & technology initiatives or solutions to exponentiate our IMC Programs connected with our main big bets.
- Digital Partnerships: Develop alliances with Key Digital or Technology Partners to develop a competitive advantage and be one step ahead of our main competitors in using digital tools and solutions to achieve faster our business and brand targets.
- Technology Innovation & integration: Search for digital and technology innovations. Explore different solutions or data applications to learn and adjust in order to find new ways of exponentiate our IMC Programs. Incorporate new 10X elements to our IMC value proposition: Brand Purpose, Personalization and experiences. Integration with the e-commerce team to power our data base and boost our digital initiatives.
- Digital Assets Evolution: In line with the purpose of this new job, lead the evolution of our two main Digital Assets: “For Me” and “S.I.C.”. Evolve “For Me” to work exclusively as a loyalty and transaction Platform. Also evolve “S.I.C.” (Stakeholders Interaction Center) to “G.I.C.” (Grow Information Center) as a data warehouse that will integrate all our isolated databases into one unified Consumer Database System (CDS) that will provide as of different information solutions.
PROBLEMS THIS JOB MUST SOLVE:
- Bring new digital and technology solutions to exponentiate IMC Programs and influence key stakeholders to invest (time & DME) in trying these new ways of doing Marketing (Data Analytics).
- This job is a subject matter expert in digital and technology solutions. Its impact is on exponentiate the IMC Programs to achieve faster our business and brands targets.
- This job must influence the IMC and Portfolio Managers to convince them to try and learn from these new solutions.
- Develop new disruptive digital and technology solutions.
- Responsibility of 2 KO direct reports (10X Manager and CRC manager) and 1 External headcount dedicated full-time to our 2 digital assets: “For Me” and “G.I.C.”
QUALIFICATIONS / COMPETENCIES / SKILLS:
- TCCC Competencies required: Drives Innovative Business and Brand Improvements:
- Develops new digital and technology solutions that result in Brands and Business improvements
- Delivers Results: focus on transactions
- Collaborate with System & Stakeholders. Build relationships, actively listen and understand other perspectives and work together
- Imports and Exports Good Ideas Be curious. Question when things can be done better, identify & propose improvement areas
- Develops and Inspires Others
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.Apply Back to Top