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Group IT Director, Global Digital Marketing

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 6/14/2019
  • Job Type: FULL TIME
  • Job Level: 01. Regular
  • Post End Date: July 11 - 2019
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Job ID: R-29793

Job Description Summary


United States of America



Travel Required:

Relocation Provided:

Job Posting End Date:

July 11, 2019


Job Description Summary:

The “Group IT Director, Global Digital Marketing” will lead a team that oversees all digital marketing development globally, using architecture design patterns developed with the Director of Global Marketing Architecture, deep subject matter expertise in marketing technology, and available front-end/back-end marketing capabilities that can be deployed via the regional development centers. This position is charged with standardizing over time our global marketing technology, ensuring capabilities developed regionally can be extended globally and facilitating reuse of existing global capabilities to help meet regional needs. The marketing areas covered by this position include digital marketing sites, experiences and promotions, mobile apps, marketing aspects of e-commerce or marketing that drives to transactions.
This position will directly manage a team of 13+ FTEs and 50+ contract resources responsible for all CCNA regional digital marketing delivery, global tower delivery management for center created solutions and oversight of development across regions outside of CCNA. This position's team will manage input from marketing business and technology stakeholders across the enterprise and have overall responsibility for the deliverables of all marketing technology development initiatives happening globally, including providing visibility of existing capabilities to regional development centers as well as bringing newly developed capabilities back into the global center for reuse in other markets. This position will interface with the Marketing Enterprise Architect to ensure architecture design patterns and capabilities drive to an agreed upon destination architecture landscape using our key strategic vendors to maximize value back to the global marketing business.

Required responsibilities include:

  • Work with Marketing Enterprise Architect and Director of Global Marketing Architecture to help define and communicate destination landscape for marketing, including key strategic vendor partnerships, ownership of designs for systems developed internally, patterns for connecting systems to form an end-to-end stack, etc.
  • Drive overall marketing technology stack direction and roadmaps for technology stacks deployed regionally across the globe.
  • Provide global subject matter expertise in marketing technology, stack capabilities and services to ensure regional development centers reuse existing capabilities first before creating new.
  • Provide complete thought leadership to regional development centers and market stakeholders on existing capabilities, what capabilities are being developed across the globe, how to integrate capabilities into regional marketing stacks, etc.
  • Provide specifications for services that can be run locally to help build regional capabilities and marketing technology stacks.  This includes documenting existing services and how they can be run, providing visibility into ongoing development of services globally, and guidance on any new aspects of a regional stack that needs to be added.
  • Provide direction for any marketing development happening globally to ensure potential reuse and/or assimilation into the overall global marketing landscape.
  • Manage a team of marketing technologists that provide expertise on a broad spectrum of capabilities like back-end development, front-end development, mobile development, integration with SaaS partners, database construction and management, deployment of marketing technology systems (content management, campaign management, targeting and personalization), etc.
  • Act as a catalyst or spark for business stakeholders across the marketing space, including areas such as digital marketing sites, experiences and promotions, mobile apps, marketing aspects of e-commerce or marketing that drives to transactions.  


  • Bachelor's degree in Information Management, Computer Science, Computer or Electrical Engineering or related fields
  • 15+ years of experience in delivering enterprise-class, commercial, and scalable products or capabilities in the marketing area, work for diverse global companies or stakeholders is a plus.
  • Past client and direct team management experience is required, including leading teams of 30+ resources and budgets of 5+MM annually.
  • Management and proven delivery of multiple, large scale projects simultaneously is a must.
  • Delivery of a wide variety of marketing campaigns, promotions and experiences is required.
  • Extensive knowledge of marketing technology components needed to deliver campaigns, promotions and experiences, such as DAMs, campaign management, content management, consumer databases, analytics systems, promotions services such as sweeps, instant wins, music, video, etc.
  • Knowledge of cloud database systems and services like AWS Aurora/Dynamo DB/Redshift with background in building or managing consumer database solutions required.
  • Knowledge of campaign management, segmentation and tar geting systems required, with knowledge of Adobe Experience Manager, Adobe Campaign and Adobe Target preferred.
  • Extensive knowledge of AWS and/or Azure serverless products (network, storage, compute, database)
  • Experience in dev-ops delivery/support models as well as iterative software delivery methodologies - Agile, SCRUM, etc.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.


Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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