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Digital Experiences Capabilities Director

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 6/13/2019
  • Job Type: FULL TIME
  • Job Level: 01. Regular
  • Post End Date: June 23 - 2019
  • TRAVEL REQUIRED: 00% - 25%
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Job ID: R-29626

Job Description Summary


United States of America



Travel Required:

00% - 25%

Relocation Provided:


Job Posting End Date:

June 23, 2019


Job Description Summary:

The Coca-Cola Company is on an accelerated path to digitally transform the way it operates both within the enterprise as well as with consumers and customers. As part of the expanding digital landscape the Digitial Experience Director is focused on overseeing, operating, and evolving a portfolio of services that enable The Coca-Cola Company's Marketing & Public Affairs Communications teams globally to effectively and efficiently communicate with consumers and stakeholders in public digital environments, including but not limited to owned website and mobile experiences, social media environments. Key responsibilities include:

• Setting the overall strategy for, implementing, and evolving the digital experience and social engagement solutions that balance business needs with financial and operational investment
• Partnering with the business & IT whilst leading a team of operators, vendors, support, etc in the ongoing delivery of the services
• Working with Marketing & PACS teams worldside to steward the services, while ensuring services meet and evolve the ever-changing needs of Marketing & PACS teams worldwide
• Scaling solutions globally to avoid redundant and unnecessary investment company-wide on locally-procured services

Functional Specific Activities:

Digital Capability Strategy & Operations

  • Partner with Growth, Public Affair Communications, Global IT and market innovators to set the strategy for external Digital Experience and Social capability evolution based on pilot results, feedback, industry research, and analytics
  • Establish, prioritize, and manage to a backlog of product roadmap opportunities including technology changes, operational, and governance optimizations based on client feedback and evolving industry standards
  • Steward change management and field communications as appropriate based on changes to the capabilities, with the intent of improving the Company's capability and use of the services globally
  • Simplify and reduce the total cost of operations across the company's owned media properties including:
    • GO! (400+ brand experience properties)
    • Journey
    • 600+ Promotion Experiences (no standard platform)
  • Continuously drive capability improvements through established routines, situation assessments, review of customer satisfaction data, market feedback, etc.
  • Maintain an understanding of digital trends and innovations to continuously evolve digital experiences at the Company

Portfolio Product Management

  • Manage the Product and Solution managers to ensure solutions offered by the Digital Experiences team align with company and capability vision and strategy, business need, and budget constraints
  • Leverage agile methodology to ensure solutions are continuously evolving to meet needs
  • Serve as the portfolio owner for External Digital Experiences  which include the following solutions which service the respective business needs:
    • GO! - Digital Brand Experiences
    • Journey - External Corporate Communication Experiences
    • Wayin - Promotion Experiences
    • Future Digital Media Buying (AdServer, DMP) with personalization and syndication
  • Serve as the portfolio owner for global Social solutions which include the following solutions which service the respective business needs:
    • NetBase - Social analytics
    • Sysmos - Social listening via text and images
    • Sprinklr - Social publishing
    • Crisp - Social moderation services

Stakeholder Engagement

  • Partner with broader cross-functional engagement leads managers to convert key clients from being aware to ultimately being advocates of the capability offerings
  • Develop strong working relationships with Growth, PACS, and IT counterparts to form an effective and efficient working unit
  • Foster relationships with key function and market leadership and help them understand and execute more effective strategies for communicating digitally
  • Ensure engagement managers are capturing best practices and lessons learned from all of their clients and connecting clients with that information as it is relevant

People Management

  • Lead and develop a team of 8 FTEs across a variety of disciplines including operations management, program management, product management, engagement, content management, and social publishing and support
  • Foster a culture that supports working on the work that matters most vs prioritizing amongst everything
  • Instill in the team a business minded philosophy and critical thinking, encourage them to question the status quo and push back on the client respectfully when business outcomes are unclear
  • Clear obstacles and have difficult conversations when needed to ensure the team can focus on the work at hand vs being distracted by issues, chatter, gossip, etc.

Delivery Management

  • Ensure team delivers solutions on time and on budget in alignment with KPIs
  • Manage portfolio level roadmap and dependencies
  • Help drive business development and build pipeline
  • Leverage performance measurement to manage and improve experiences
  • Conduct routines with partner and vendor management to improve delivery quality


  • BA/BS degree, advanced degree preferred
  • Minimum of 8 years of experience (10-15 preferred) in Program Management, Product Management, Digital marketing, Social marketing
  • Experience with Adobe tools, NetBase, Sysmos, Sprinklr, Google Ad Manager
  • Demonstrated success in development of new or existing product strategies from conception to implementation, and solution design
  • Ability to take data and use it to “tell a story” and optimize outcomes
  • Experience managing budgets, forecasting and metrics
  • 5+ years experience managing a team - remote team management a plus
  • Thorough knowledge of digital strategy development, digital strategies, channels and measurement/analytics.
  • Proficiency in Microsoft Excel and PowerPoint is required

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.


Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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