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Manager, Shopper Connections Planning and Investment

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 6/4/2019
  • Job Type: FULL TIME
  • Post End Date: Not Available
  • TRAVEL REQUIRED: 00% - 25%
  • RELOCATION PROVIDED: No
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Job ID: R-29267

Job Description Summary

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

Not Available

Shift:

Job Description Summary:

Why Join Coca-Cola North America?
It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

The Manager, Shopper Connections Planning and Investment will be responsible for providing critical planning, buying and measurement of shopper media across top priority customer connections plan development. This individual will report to the Director of Shopper Connections. 

This role is also responsible for partnering with Customer Marketing, Shopper Marketing, Brand Marketers, Content Partners, Digital Platforms and Brand Connections Planning and Investment for determining how to best develop holistic Connections Plans and invest internal and external Customer expenditures (DME) to build best in class connection plans across paid, earned, owned, and shared connection points.  This is done by understanding and interpreting shopper and consumer insights, communication strategy and thinking and industry and marketplace knowledge.

Function Specific Activities:

  • The Manager, Shopper Connections Planning and Investment will be responsible for providing critical planning, buying and measurement of shopper media across top priority customer connections plan development. This individual will report to the Director of Shopper Connections. 
  • This role is also responsible for partnering with Customer Marketing, Shopper Marketing, Brand Marketers, Content Partners, Digital Platforms and Brand Connections Planning and Investment for determining how to best develop holistic Connections Plans and invest internal and external Customer expenditures (DME) to build best in class connection plans across paid, earned, owned, and shared connection points.  This is done by understanding and interpreting shopper and consumer insights, communication strategy and thinking and industry and marketplace knowledge.
  •  This person can link business strategy to communications strategy and translate the communication strategy into an optimal connections plan.  This role also develops the connections strategy driving the selection of the right touchpoints across owned, earned, shared and paid channels for the best plan. They will also co-lead agency partner negotiations of the identified media investments across national and/or local media (Video, Audio, Digital, Search, Ecommerce, Social, Print, OOH, etc) and Customer Media Networks (In-Store, Ecommerce, etc)
  • Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the agency's direction.
  • Experienced in media planning and buying; management of investment strategy across online and offline channels.
  • Manage external agency partners. Serve as the day-to-day management of agency deliverables.
  • Identify, design, and execute integrated marketing media programs and work across internal cross-functional team leads across Content, Shopper, Public Affairs, Assets, Experiential, Legal, Business Affairs to flawlessly execute programs.
  • Actively participate in key brand and customer cross-functional planning process for lead customers.

 

Education:

  • Bachelor's Degree

 

Related Work Experience:

  • 5 or more years required
  • 8 or more years preferred

 

Preferred Qualifications: 

  • Strategic thinking, marketing experience, has worked in areas of communication beyond paid media (e.g. Brand Marketing, Integrated Marketing Communications, Public Relations, Shopper Marketing, etc.), experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, content/social media knowledge.

 

Technical Skills:

  • Solid strategic thinking and ideation
  • Project and relationship management skills
  • Media planning and buying across omnichannel world (offline/online)
  • Experience in working on a cross functional team
  • Strong Financial Acumen

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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