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Category Strategic Advisory Manager

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 6/3/2019
  • Job Type: REMOTE
  • Post End Date: Not Available
  • RELOCATION PROVIDED: No
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Job ID: R-29117US-GA-Atlanta-Virtual

Job Description Summary

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

No

Job Posting End Date:

Not Available

Shift:

Job Description Summary:

It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Must be located in the East Region

Identify, articulate, and commercialize key category growth ideas and opportunities to maximize our retailers' category growth potential while creating value for the Coca-Cola Company. Create and maintain partnership with Sales Leads to become indispensable category partners with Retail customers. Be the industry, channel & category subject matter expert to facilitate retailers' choice to select Coca-Cola as their key strategic partner.

Function Related Activities/Key Responsibilities:

  • Provide leadership to a team of experts (within the customer team) across cross-functional teams to create dialogue via fact-based insights and actionable business analytics
  • Develop and inspire a cross functional team and/or category analysts towards building effective category growth recommendations focused on the customer's needs and strategic priorities.
  • Collaborate with Shopper Insights and apply the learnings to identify customer & sales growth opportunities. Lead the delivery of the shopper insights facts & proposed action to the customer.
  • Collaborate with Space Strategy Manager to develop plans for the placement of company's products through recommended schematics and points of availability. Lead the delivery of space strategy plans & proposed action to the customer.
  • Provide business situation assessment and support joint business plan development with key stakeholders
  • Lead the category advisory interaction with account and customer team to address key business questions and build strategies and tactics designed for future category growth
  • Cultivate relationships within retailer's merchandising team and throughout the broader organization
  • Ensure best and current customer-oriented thinking is utilized within the Customer Advisory COE (upstream/downstream)

Education Requirements:

Minimum: Bachelor's Degree

Preferred: MBA or other graduate degree

Related Work Experience: 

Minimum Required: 

  • 3+ Years in CPG Industry
  • Customer experience across multiple channels

Preferred Level:

  • 5+ Years in CPG Industry
  • Sales management experience
  • DSD and Warehouse Beverage knowledge a plus

Functional Skills:

  • Utilize and understand Nielsen, IRI, shopper card, and internal proprietary data and systems to generate actionable insights that will help Coca-Cola drive category insights with retailer partners
  • Deliver impartial and objective total store and beverage solutions for the retailer by providing differentiated, timely, relevant, and actionable insights
  • Prepare and make presentations, including market and industry trends, SWOT, competitive review, assortment, and category reviews
  • Recognize retail trends and steward back to the internal and external clients, to influence strategy and development of the category initiatives based on key growth trends. Commercialize key beverage category strategic initiatives focused on driving category growth, championing category viability, and defending against category erosion.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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