Job Description Summary
Location(s):United States of America
Travel Required:00% - 25%
Job Posting End Date:Not Available
Job Description Summary:Brand Manager, Minute Maid Trademark
The Minute Maid Brand Manager will help build brand equity while driving profit, revenue and volume. This is a highly collaborative role that requires the brand manager to work effectively with many different stakeholders, including other brand team members, agencies, bottlers, customer teams, and commercial leadership as well as other cross-functional partners. The ideal candidate is strategic, driven, and collaborative in nature.
Function Specific Activities:
- Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets.
- Develop marketing plans which support strategic initiatives to deliver annual business plan.
- Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives.
- Assess attractive consumer opportunities that are currently untapped by The Company by leveraging consumer research and in market performance to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distributions, etc.).
- Interact with customer teams to influence their business plans during annual business planning process.
- Provide direction, leadership and coaching to cross-functional team members for project teams.
- Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).
- Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity.
- Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
- Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans.
- Agency Management: Ability to manage and inspire agency performance.
- Delivering Relevant Local Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume.
- Creative Brief Development: Knowledge of the creative brief development process.
- Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
- Analytical Rigor: Ability to utilize syndicated, custom and secondary research to identify opportunities / issues for the business and implications to brand plans and marketing tactics.
- 3+ years of classical brand marketing experience
- college degree; MBA preferred
- strong analytical skills, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills.
- results focused, with examples to prove it
- experience with Nielsen or iri, BASES and other quantitative research tools
- passion for understanding consumer behavior
- ability to adjust on the fly and thrive in an ever-changing environment
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply Back to Top