Job Description Summary
Job Posting End Date:June 20, 2019
Job Description Summary:The Region IMC Manager is responsible for the development of engagement plans across all relevant connection points with consumers and shoppers. Working with a cross-disciplinary team of agencies, BU, and regional stakeholders both in the Company and Bottler side, the IMC Manager will be responsible for the briefing, development, execution and tracking of the engagement plans, to deliver results against specific business objectives. As well, with the ongoing tracking of performance, the IMC Manager will be responsible for the fine tuning of the plans as they progress in their activation.
Driving pervasive and innovative communication programs from the creative idea to connections planning. That includes:
- Content Development, Amplification and Validation with K&I support
- Connections Planning process: constant experimentation to raise the bar and maximize the opportunity given dramatic changes in media and technology landscape with clear processes in place to measure, learn and reapply
- Partner Management: Lead partner/agency relationships, conduct performance review, initiate scopes of work and partner/agency compensation structure with BU Agency Management team and Procurement
- Bottler Relationship: Closely liaise with, provide leadership input to, and collaborate with Bottler Partner sales and marketing for maximum consumer/shopper appeal and operational impact
Minimum Work Experience
Min of 8 years relevant working experience in FMCG Company
Building Brand Value
Building Brand Love
Communication - Content and Media
Bachelor degree required, MBA desirable
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.Apply Back to Top