Job Description Summary
Job Posting End Date:May 30, 2019
Job Description Summary:We are looking for a MARKETING MANAGER based in a WEBU Location (Flexible)
This role is designed to lead and deliver clear strategic thinking and excellence in marketing programs to create value through the growth of Need State portfolio at the WEBU level. Through excellence in consumer insights and market understanding to be the custodian of brand health and reputation at BU level along the global/EG goals and standards
Critical to this role will be leading and delivering BU level marketing programs to deliver the strategic growth ambition across all markets. This role will be central in building relationships with the local Marketing teams across all WEBU markets and in building connections and ways of working with the newly formed WEBU Need State, Integrated Brand Experiences and Commercial teams.
This role is in place to lead and deliver the BU level Marketing strategies and programs for the defined strategic projects for a Need State Portfolio:
Deliver a ‘bold & brilliant' marketing plan with specific programs therein for the identified projects across all markets to deliver against business growth ambition Lead new project-based WOW to deliver ‘bold & brilliant' marketing plans against the identified strategic projects in close collaboration with WEBU IBE, PAC, SRA & Legal, Commercialization, R&D, Finance and Global/Regional/Local market teams as relevant. Define the local country adaptation or amplification as relevant in context of the strategic projects identified Lead any Global charter work as appropriate to the strategic project identified. Drive synergies of scale, budget productivity and brand equity by challenging and building on existing frameworks/platforms and by importing and exporting great ideas. Drive effectiveness for profitable and sustainable business growth across WEBU This role is a critical role in the WEBU brand team and requires strong leadership, excellent project management skills and strong people influencing skills
- Minimum BA required
- 7-8 years' experience in the field of FMCG
- Language: English - preferred to know other languages.
- Culture: Comfortable with working with and influencing different cultures and different geographies.
- Preferred if previous experience of working on TCCC Brand business in Sparkling and Stills
- Preferred if previous experience in BU role.
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.Apply Back to Top