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Senior Customer Insights Consultant - Irvine

The Coca-Cola Company

  • Location: Irvine, CA - USA
  • Post Date: 5/1/2019
  • Job Type: FULL TIME
  • TRAVEL REQUIRED: 00% - 25%
  • RELOCATION PROVIDED: No
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Job ID: R-27185

Job Description Summary

Location(s):

United States of America

City/Cities:

Irvine

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

Shift:

Job Description Summary:

The Strategic Insights Manager within the National Foodservice division is a strategic resource in driving Coca-Cola business with our most valued and important customers. The Strategic Insights Manager is responsible for the acquisition and analysis of Customer and Channel specific marketing insight. Working closely with the sales team and our key stakeholders, the Strategic Insights Manager plays a key role in supporting long-term and short-term business plans. The Strategic Insights Manager will support high level marketing relationships with a select group of stakeholders and will be counted on to use knowledge, experience and insights, information technology resources, and extended account team members to become their customers' most valued business partner.

The role's primary focus is on leveraging insights to support short- and long-term marketing plans that drive volume, revenue, and profit spanning existing and future category opportunities.  This role partners daily with the customer/partner Brand Marketing Team and collaboratively across the Coca-Cola System to plan and implement growth strategies. Provides analysis, thought-leadership, and delivery of customer-specific marketing insights and recommendations. Individual contributor resolving complex issues in specialized area where existing solutions and procedures may or may not already exist; works independently with guidance only in the most complex situations.

POSITION ACTIVITIES/RESPONSIBILITIES:

1. Assist with the evolution of the global beverage category vision and portfolio strategies.  Develop goals, strategies, and plans that directly impact the multi-year revenue and profit of the customer/partner and the Coca-Cola Company.

2. Lead the identification of incremental whitespace profitable category growth opportunities

3. Develop  joint marketing stories that leverage data and insights ranging from secondary/syndicated to primary / custom (eg. NPD CREST, DINE, qualitative, quantitative, etc) to drive growth.  Role will act as the Insight SME for the customer, leadership team, and broader cross functional team.

4. Responsible for category performance analysis (eg. Customer/Partner Product Mix report, joint beverage scorecard, and forecasting associated with SFTK, renewing category growth, Discovery Analytics, and annual planning, etc)

5.  Works in collaboration with the Atlanta Knowledge and Insights team

Related Work Experience: 

•Customer Focus: Making customers (external and internal) and their needs a primary focus of one's actions; developing and sustaining productive customer relationships; creating and executing plans and solutions in collaboration with the customer.

•Delivering Relevant Local Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize mutually beneficial, long-term, profitable volume and revenue.

•Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

•Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs.

•Marketing Research Application: Ability to leverage research results into actionable marketing and business building initiatives

•Syndicated Sources: Knowledge of syndicated sources (e.g., Nielsen, DINE360, Discovery Analytics. NPD CREST, etc.) used in the analysis of trended consumer and volume dynamics.

•Consumer Research Approaches: Knowledge and understanding of consumer research approaches (e.g., concept testing, ad testing, focus groups,  etc). Ability to brief, consult, and design with a research company on the design approach, sampling techniques, research protocols, etc.

•Cross Functional Collaboration (eg. Sales, Brand, CCFS, and Agencies)

• Other as identified by the customer/partner.

Leadership Behaviors:

Drive Innovation

Collaborate with System, Customers, and Key Stakeholders

Act Like an Owner

Inspire Others

Develop Self and Others

Growth Behaviors:

Growth Mindset

Smart Risks

Externally Focused

Performance Driven and Accountable

Fast / Agile

Empowered

Educational Requirements:

Minimum Required: Bachelor's Degree in Marketing/Business or equivalent work experience.

Experience
Minimum Required:
5-7 years experience in a consumer packaged goods company, preferably in both customer management and marketing roles, Foodservice Channel or relevant experience preferred.

Travel Requirements: 20%

Supports key customers across the zone

Work Location:  Irvine Based role

Relocation Assistance: None

PLEASE SUBMIT RESUMES IN MS WORD OR PDF FORMAT

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola. ?

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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