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Manager, Creative Excellence, Stills

The Coca-Cola Company

  • Location: Shanghai, China - CHN
  • Post Date: 5/1/2019
  • Job Type: FULL TIME
  • Post End Date: May 31 - 2019
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Job ID: R-26678

Job Description Summary

Location(s):

China

City/Cities:

Shanghai

Travel Required:

Relocation Provided:

Job Posting End Date:

May 31, 2019

Shift:

Job Description Summary:

A career at Coca-Cola China is truly a one-of-a-kind experience. It's more than working for the global beverage leader; it's an opportunity to be a part of something that impacts the world. From our product portfolio to the planet itself, we offer you not only the chance to build a successful career -- we offer you an opportunity to make a difference in the world.

As a global icon and keeper of the world's most valuable brand, our boundless opportunities attract the very best experienced professionals, like you. Now more than ever is the time to become part of Coca-Cola South China.

We are looking for a Senior Creative Excellence Manager who will shape communication ideas, strategies and plans for the company through creative brief/strategy development, Integrated communications planning, core creative development and content creation and effective project management.

Key duties and responsibilities:

 

1.) Lead creative development process on selected initiatves, &/or strongly support line manager in other key initiatives: Help co-create clear and inspirational briefs, ensuring that the best talent in the agency is engaged in our business and inspired to deliver ground breaking ideas against the brief

2. )Strongly support line manager in ensuring best in class content development, in partnership with connection planning and brand marketing: Help to craft, refine and validate consumer insights, strategic briefs, and Core Creative Ideas, which will further evolve to become the central creative theme of all integrated marketing communications (content-create).  Help lead and protect the CCI throughout the development, execution and production of campaign assets. In partnership with brand marketing & connection planning, assist in influencing the system towards the creative vision set out by department head &/or line manager.  Engage with, influence and inspire other cross-function teams (e.g. trade marketing, research, bottlers, etc) to understand and then provide the best solution in the creative to deliver business plan. Lead creative development process on selected initiatves, &/or strongly support line manager in other key initiatives. Help co-create clear and inspirational briefs, ensuring that the best talent in the agency is engaged in our business and inspired to deliver ground breaking ideas against the brief

3.) Develop and manage strong capability in agency management: Agency alignment and building powerful agency partnerships. Have a full control of the creative agency management to have consistency and efficiency such as, 1)lead agency selection 2) VBC and Agency evaluation 3)production cost review and negotiation

4.)Effective project management : Ensure quality content are aligned and delivered to the system on time, and as efficiently as possible

 

Required Qualification:

  • relevant working experience in marketing communications at FMCG or agencies
  • 5-10 years of experience
  • University Degree

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola. ?

Curious

Keep seeking, never settle.  Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.

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