Job Description Summary
Job Posting End Date:June 29, 2019
Job Description Summary:To plan and be actively participate in the whole cycle of bottler field activities, including diagnosis of the business situation, strategic and tactical planning, sales analysis, program design, program implementation, evaluation, attainment of sales targets and required corrective measures. To work closely with bottler, with the support from line manager, to align the business direction with counterpart and then maximize profitable sales volume.
Strategic development of BAP
§ To formulate, develop and agree Territory Business Annual Plan with bottler counterpart, aligned with overall Company strategy to achieve annul objectives in assigned area sales volume and market share.
§ Get commitment with responsible territory on BAP.
§ Work with the bottler in implementing the programs designed to drive the profitable volume growth.
Successful implementation of BAP
§ Monitor the sales performance and review progress with the bottler on regular basis. Identify potential volume opportunities. Recommend sale incremental plans on the active exploitation of all market opportunities in bottler sales territory.
§ Monitor and analyze daily area sales information, competitor activity and market share data, and develop necessary action plans as appropriate
§ Work with Region Marketing to assure that the market is properly covered with effective inside and outside advertising. Ensure that local and national promotions are executed successfully by the bottler in related channel.
§ Agree and monitor the DME expenses based on aligned sales budgets with bottler. Review and recommend on all funding requests made by the bottler to ensure well spending.
§ Plan ITMO checking in the market per week to measure the merchandising execution, cold drink availability, distribution system key indicators and competitors' capability.
§ Achievement of unit case budget
Achievement of in-outlet execution targets as defined by company standards
§ Support the set up and maintenance of efficient, effective route structure for the bottler territory. Review periodically the sales progress by channels and key outlets in the market.
§ Develop an accurate outlet classification and database.
Develop operational capabilities of subordinate(s) and bottler personnel.
§ Establish professional working relationships with the bottler and key third parties.
Develop territory operation team capability to support the business need.
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.Apply Back to Top