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Group Director Trade Promotion Optimization COE

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 5/1/2019
  • Job Type: FULL TIME
  • TRAVEL REQUIRED: 00% - 25%
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Job ID: R-25610

Job Description Summary

• Responsible for ensuring CCNA (Coca-Cola North America) has a sustainable competitive advantage in the deployment of our trade investment funds to best support our brand strategies
• Lead the Trade Promotion Optimization, Strategy & Capabilities COE - from the capture & creation of the data sets required to the development of leading-edge insights to inform both long term retail pricing strategy and the short-term optimization of customer promotional plans
• Lead the development of optimization capability throughout the organization - but particularly with CCNA & bottler revenue growth organizations and national & bottler sales teams. This includes development of the tools & process required to enable users to “self-serve” and build annual promotional plans
• Lead the development of the COE team to ensure a highly engaged, motivated team, and a sustainable talent pipeline.
• Build cross functional relationships required to create additional value from the insights generated by the COE for example through embedding into commercial and brand plans

Function Specific Activities:

Function Related Activities/Key Responsibilities

  • Lead a highly engaged and motivated team of 10 focused on the delivery of trade optimization insights through the creation of data assets, analytics and tools. Ensure the team are developed to enable the import and export of talent across the business and the continual improvement of the trade optimization capability within CCNA
  • Build a culture of creative problem solving - combining technology platforms, analytics and business knowledge to create incremental value for stakeholders
  • Be an active advocate for data & analytics-based decision making throughout the organization. Provide thought leadership for CCNA in trade optimization strategy and capability with core stakeholders (Commercial, Brand and Sales teams) to ensure optimization insights are embedded into marketplace strategies and tactics
  • Drive change in thinking and practices of key stakeholders to ensure rapid & broad creation, adoption and deployment of new insights to capture incremental value for our customers
  • Lead the development of insights to support optimizing annual plans, develop new retail strategies to support brand strategy and the creation of new capabilities to further enhance the Trade promotion capability and strategy (new datasets, new analytics, new tools)
  • Create and maintain a multi-year roadmap for the continual enhancement of the CCNA TPO capability
  • Influence all stakeholders (particularly the national sales teams) to ensure a high degree of accuracy and completeness in the data inputs to enable the delivery of quality insights
  • Own the development and deployment of the analytical methodologies and ROI metrics to ensure effective stewardship and assessment of trade spend investment effectiveness
  • Leads the creation of annual optimization guidelines for the creation of customer retail price plans and the tools, process & training required to increase ease & speed of adoption
  • Build the strong cross functional relationships to ensure maximum value create by the TPO team - relationships include those with the commercial, brand RGM, data science and consumer/shopper insights teams 

Functional Skills:

  • Strong strategic & systematic thinking (forward-looking vision and anticipating of future needs)
  • Identification of client needs and ability to create value; proven ability to work with high degree of autonomy
  • Strong data & analytical skills - ability to lead a “big data” based capability to create business value, and draw actionable insights. Depth of experience in sales & promotional analytics
  • Strong creative problem solving skills, ability to determine the “right” questions and hypothesis to test
  • Effectively communicate and build relationships at senior organization levels; communicate long-term vision through clear & simple messages
  • Ability to make the complex simple & influence others to change behavior
  • Grow diverse, high-performing teams through tough-minded talent management and proactively seek development opportunities for employees;

Education Requirements: 

  • Minimum Required:  Bachelor's degree  (engineering, finance, business)
  • Preferred Level: Master degree in business or associated field

Related Work Experience: 

  • Minimum of 7+ years' experience in sales, RGM (Revenue Growth Management) or analytics with expertise in customer planning and/or promotional optimization, focused on delivery of world-class results in a complex, distributed environment. 
  • Demonstrated success in building a high performing people (including training, development career coaching and succession planning)
  • Experience developing & implementing strategy

Preferred Level:

  • Extensive experience (10 years +)
  • Field and headquarter experience working closely across finance, sales & marketing, BIS, etc.
  • Business operations experience with execution accountability

Job Requirements:

Years of Experience:

7-10 Years Experience

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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