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Senior Manager, Franchise Operations, Middle Share Markets
- Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.
- Knowledgeable on local consumers and customers’ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.
- Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper behavior, RTM, RGM, Marketing, Technical and Finance resulting in robust plans.
- Translates shopper and channel insights, trends and assessments, into channel strategies and plans.
- Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and market Per Capita number.
- Unleashes channel potential through better execution and improves internal processes, supports tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
- Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.
- Manages cross functional project teams as required.
- Supports the Operating Unite development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.
- Perform other job‑related duties as assigned, aligned with the ongoing evolution of the role and the organization.
Requirements & Qualifications
- Bachelor’s degree or above in Marketing, Finance, Business or related field.
- 6+ years of leadership with a global consumer packaged goods industry.
- Experience with annual business planning, forecasting, customer and distributor management, or other related commercial topics.
- English & Mandarin proficiency.
Business, Business Integrations, Business Planning, Channel Management, Channels Strategy, Communication, Competitive Dynamics, Execution Excellence, Influencing, Market Dynamics, Negotiation, Revenue Growth Management, Revenue Management, Route to Market, System Economics, Value Chain Economics
Location(s):
China
City/Cities:
Shanghai
Travel Required:
26% – 50%
Relocation Provided:
No
Job Posting End Date:
June 21, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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