Director Financial Services & YOMP Expansion

As part of Digital strategy, we are on the path of creating an end-to-end digital ecosystem that allows us to create new ways of interacting with Customers through different capabilities and one of opportunity is financial services and Point of Sales Optimization.

The role of Director Financial Services & Yomp Expansion – LATAM is to work with focus on design, adapt, plan and launch the financial services and POS solutions initiatives across Latin America. Besides, the position leads B2B strategy evolution with Bottler.

• Highly capable leader that will lead the launch and expansion of this ecosystem model.

• This includes articulating the vision for the TCCC (The Coca Cola Company) future digital footprint and creating the necessary global and local partnerships, alliances, and capabilities to achieve the vision.

• Strong capability in strategic thinking.

• Lead negotiations of external partnerships.

• Lead commercial strategy of ecosystem initiatives across LATAM

• Develop and deliver a Business Plan in LATAM & Financial Services Projects

• Define the 3yr Business case

• Adjust Business case based on HQ input, global learnings and local outcomes – across ecosystem

• Create and nurture a new Working Culture together with the entire Digital Transformation organization

Supervisory responsibilities:
Potentially a group of external partners to design technology, commercial and operative solutions.

KEY SUCCESS PARAMETERS
Experience

• +5 years leading teams. Broad experience managing multi-country regions.

• B2B experience, Commercial Strategy, Franchise leadership & commercial capabilities experience, marketing & financial acumen.

• Competencies

• Team player

• Creative and solution thinking

• Capable of influencing others to achieve its objectives

• Results oriented

• Fluid articulation and communication skills

• Strong negotiation and leadership

• Self-motivated with decision autonomy

• Very good with data and champion of how data plays a foundational role in the future of B2B Strategy.

Technical Skills

• Formal background in Commercial Strategy / Digital Strategy / Financial services 

• Proven record adapting communication to different levels in bottler & KO organizations

• Expertise/proven in B2B Digital capabilities / features

• Project Management

Work Focus
This position is responsible of recommending and implementing financial solutions in Latam operations with clear authority on making decisions in the short and medium term and replicating YOMP Point of Sales solution to other markets in LATAM and other Operating Units.
Recommends a long-term vision approved by top management.
Responsible for creating a new business model, with different stakeholders involved as well as challenging the current Franchise model with the Bottling groups. Additionally, guide and influence in B2B Bottler's strategy to drive additional incrementally with B2B capabilities impact. 

Communication Focus

• Inside KO (The Coca Cola Company): HUBs and Franchise to leverage B2B Digital strategy and Financial Services

• LATAM OU: Align long-term strategy and getting alignment on targets and budget required

• LATAM Zones: Matching strategy, cross-fertilization learnings and initiatives to experiment.

• Digital Team: Going knowledge sharing and building a common value proposition/ecosystem

 Outside KO

• Bottler’s: Aligning Vision and plans to be executed

• FMCGs and partners

• Startups

Agile, Audience Engagement, Experimentation, Market Segmentation, Negotiation, Online Payment Solutions, Payment Plans, Payment Platforms, Payment Services, Payments Management, Payment Systems, Payment Terms

Location(s):

Mexico

City/Cities:

Monterrey

Travel Required:

00% – 25%

Relocation Provided:

Yes

Job Posting End Date:

June 22, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.