Manager, Brand Management- Sparkling Flavors

Drive accelerated growth for a brand in Hungary by translating insight‑led strategy into flawless, market‑right execution. Operate within a local, network‑based marketing model—with minimal central brand support—to deliver culturally relevant consumer experiences, commercially effective customer activation, and disciplined operational excellence across the Coca‑Cola System.

Key Responsibilities

1) Growth Strategy & Brand Execution

• Translate brand strategy into sharp positioning, messaging, and activation territories tailored to Hungarian consumers and occasions; ensure every touchpoint builds a distinctive and consistent experience.
• Lead end‑to‑end program development across paid/owned/earned: advertising, digital/social, partnerships, experiential, sampling, and in‑store/shopper activation.
• Adapt global direction when relevant, ensuring local resonance and speed to market while protecting brand standards.

2) Customer & Commercial Impact

• Partner with Commercial, RGM, and Shopper teams to design customer‑backed initiatives that grow penetration, rate of sale, and total value—aligning with joint business plans and channel priorities.
• Ensure packaging, pricing, promotions, and in‑store execution reinforce brand strategy and deliver measurable ROI.

3) Consumer, Connections & Culture

• Define priority consumer segments and occasions through research; convert insights into breakthrough creative and media/channel choices that keep the brand culturally relevant.
• Steward a premium, consistent identity across all assets and experiences.

4) Performance Management & Insights

• Track brand health, penetration, distribution, and campaign effectiveness using syndicated and custom data; diagnose issues and drive iterative optimization.
• Provide clear, insight‑driven recommendations on trends, opportunities, and risks to inform decisions and next‑quarter priorities.

5) System & Cross‑Functional Leadership

• Orchestrate work with Insights, IMX, Media, Commercial, RGM, Shopper, Finance, and bottling partners to deliver one integrated, market‑ready plan.
• Manage agencies to deliver on brief, on time, and on budget; uphold quality and alignment to brand guidelines.

6) Operational Excellence & Governance

• Own day‑to‑day brand management: asset creation and distribution, approvals, budget stewardship, timelines, and risk management—operating with autonomy and accountability.
• Role‑model curiosity, agility, collaboration, and disciplined execution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in brand management/consumer marketing in FMCG sector, with proven end‑to‑end activation experience.
• Strong grasp of consumer behavior, brand development, and multi‑channel marketing; confident creative judgment.
• Proficient with research and data (syndicated, custom, digital, social) to inform decisions and optimize performance.
• Excellent communication and presentation skills; effective with diverse internal stakeholders, agencies, and bottling partners.
• Demonstrated ability to manage multiple projects in a fast‑paced environment with high ownership, attention to detail, and resilience.
• Fluency in English and Hungarian.

What We Can Do For You

• Impact & Ownership: An opportunity to shape a priority brand’s trajectory in a local led model—from strategy to execution—within the Hungarian market.
• World‑Class Network: Access to experienced marketing leaders, cross‑functional experts, and system partners across the Europe OU for accelerated learning.
• Growth & Development: Broad learning programs and on‑the‑job experiences that build capabilities for your next role.
• Agile Ways of Working: A collaborative environment that encourages experimentation, iteration, and continuous improvement to drive better outcomes.

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Flavor Development, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Growth, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design

Location(s):

Hungary

City/Cities:

BUDAPEST

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

June 4, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.