Director, QSR

This role leads the strategy development and execution for global food service customers of Korea region. The director is responsible for the management of the organization's sales, customer account and sales operations.
 

What You’ll Do for Us 

• Serve as the primary strategic partner for global foodservice customers in Korea, representing the Company to drive sustainable and profitable growth.
• Own and lead end‑to‑end customer relationship management, including retention, expansion, and acquisition of key global and local foodservice accounts.
• Develop and execute customer‑specific business plans (JBPs/CBPs) aligned with customer strategies to deliver topline growth, beverage incidence, and long‑term value creation.
• Lead contract negotiations with key customers, securing mutually beneficial commercial terms and required system support.
• Build a deep understanding of customer business models, needs, and expectations to identify differentiated growth opportunities across beverage categories and occasions.
• Partner closely with bottling partners to activate in‑market initiatives, ensuring strong execution of agreed strategies, programs, and innovations.
• Identify and size growth opportunities through industry, channel, customer, and competitive insights, translating them into clear strategies and actionable plans.
• Monitor overall business performance against targets, providing regular updates and course‑correction recommendations to customers, bottlers, and internal stakeholders.
• Lead the development and execution of key incidence and frequency‑driving programs tailored to the foodservice channel.
• Drive new product, package, and program launches for the region, building robust business cases and ensuring successful in‑market execution.
• Develop and manage customer investment plans aligned with strategic imperatives, including financial analysis, ROI, and performance tracking.
• Lead integrated, cross-functional collaboration across Strategy, Insights, Marketing, RGM, Platform/Analytics, and Global Customer teams to ensure insights and best practices are systematically embedded into customer planning and decision-making
• Own overall customer P&L, delivering against revenue, profitability, and market share targets for the foodservice channel
• Champion a data‑ and insights‑driven mindset by leveraging scalable reporting and performance management tools to support monthly and quarterly business reviews.
• Identify and incubate new business opportunities, including emerging QSR brands, new dining formats, and strategic white spaces in the foodservice ecosystem.
• Navigate and align multiple stakeholders across The Coca-Cola Company system, including bottlers and global customer teams, to deliver integrated and scalable solutions.
• Actively track market, consumer, and competitor trends to proactively shape customer strategies and future growth agendas. 

Qualification & Requirements 

• Be able to work independently to handle complex situation and pressure in customer management process (proficient)
• Excellent problem-solving skills to deliver the best business results for the system (proficient)
• Excellent negotiation skills to develop win-win partnership with key customers to maximize sales and profitability for the system
• Have good business planning skills to joint develop business with key accounts. (Proficient)
• Develop joint business objectives with customers; development joint marketing plan with customers (Proficient)
• Seeking innovative platforms/plans to interact with consumers via customers (Proficient)
• Track the execution to make sure the result meet or exceeds the business planning objectives. (Proficient)
• Financial analysis (Proficient)
• Revenue management / BPPC (understand channel, pack, price dynamics, etc.) (Proficient)
• Understands how to utilize marketing assets and strategic alliances to create stronger connections w consumers & customers (Proficient)
• Be able to recognize patterns in diverse data sources; able to draw and communicate conclusions using relevant supporting date; Can demonstrate examples of how own analysis has led to important business decisions. (Proficient)
• Have good communication skills within system & with the customers to maintain good relationship with bottlers & customers. (Proficient)
• Minimum 15+ years of Retail, and/or Commercial and/or key account management experiences in multinational FMCG companies, or equivalent business operation and franchise experiences, or equivalent commercial and business experiences related to the FMCG industry and customers.

Leadership Expectations

• Growth Mindset

• Strong commercial acumen with execution excellence

• Customer-first mindset with system perspective

• Data-driven and ROI-focused decision making

• Collaborative influence across functions and bottlers

• Enterprise mindset with ability to balance local execution and global strategy

• Ability to influence without authority across complex, matrixed organizations

• Agile and resilient under dynamic retail environment

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s):

Korea, Republic of

City/Cities:

Seoul

Travel Required:

00% – 25%

Relocation Provided:

Yes

Job Posting End Date:

July 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.