Brand Marketing Manager

Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.

BODYARMOR is looking a Brand Managers to join our team.

This role reports directly to their BODYARMOR platform Brand Director. It provides support and management for the development and execution of brand strategy focusing on the next 1-2 years. The Brand Manager is part of a broader brand team that works with a cross functional team in the execution of current year brand plans and actions within their assigned platforms working directly with sales and shopper teams, retailers, and bottlers. This role supports and works directly with key external partners including but not limited to creative agencies, media planning and buying, promotional agencies and packaging and design to maximize market activation, in combination with key internal stakeholders to drive the successful activation of programs and initiatives to achieve targeted value and growth objectives.

RESPONSIBILITIES:

• Leadership:
  • In partnership with the Marketing Leadership Team (MLT), steer BODYARMOR’s marketing strategy development, fueled by consumer insights, category trends, brand insights including:
    • Brand Messaging & Creative
    • In-store merchandising/creative
    • Influencer and sampling strategy
    • Advertising & Media strategy
    • Ambassador/Partner programs
    • Event marketing strategy
    • Public Relations
  • Manage timely communication of marketing initiatives to cross-functional groups: sales team, distributors, marketing teams and senior management.
  • Develop comprehensive presentations for partners, retailers, and internal cross-functional presentations.
  • Collaborate with shopper and sales counterparts in identifying opportunities and developing unique marketing programs for key customers
  • Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs
  • Obsessed with better, continuously evaluates and challenges status quo with persuasive and thoughtful evidence

• Business Analytics:
  • Convert data into powerful action-oriented insights for growth
  • Decides how to allocate resources, sets KPIs and secures business support for them
  • Leads discussions with key teams to drive business opportunities
  • Budget ownership, monthly reporting with ABM

• Brand Positioning/Strategy:
  • Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
  • Uses the tension to create a differentiated and meaningful brand positioning with clear platform for ensuing brand activation plans to be built with cross-functional team (shorter term).
  • Integrate innovation seamlessly into plans and collaborate with team to ensure successful launch
  • Work closely with Partnerships team to develop and execute athlete & property activation strategy, including leveraging our partners in campaigns and throughout calendar year

• Creative:
  • Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy
  • Work with internal design team and external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions
• Media:
  • Collaborates with internal media teams to develop and execute optimal tactical media plans.
  • Work with internal comms team and media partners to develop content and integrate brand in an impactful and authentic way.
  • Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
• Works closely with the Brand Director and VP of Brand to support the development of annual brand strategy and plans
• Manage cross-functional team members on deliverables/expectations on numerous short term and long term projects

REQUIREMENTS:

• Bachelor’s degree in marketing, communications, or business required; MBA preferred
• 5 years of experience in CPG brand management required
• Microsoft Excel and PowerPoint proficient
• Experience with Nielsen, IRI, or other quantitative research tools
• Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills
• Knowledge of procedures and media used to drive increased volume and brand equity
• Knowledge of the creative brief development process
• Love of sports a plus
• Ability to adjust on the fly and thrive in an ever-changing, fast-paced environment
• Ability to air travel (20% of time +/-)

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

Pay Range:

$106,800 – $138,500

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% – 25%

Relocation Provided:

Yes

Job Posting End Date:

April 27, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.