Senior Manager, Alternate Route To Market (ARTM)

The Senior Manager, Alternate Route to Market (ARTM) role supports the implementation, evolution, and scaling of ARTM strategy across channels and customers within NAOU and the Bottling System. ARTM is a dynamically growing program operating at the intersection of Commercial, Sales, Legal, Finance, Supply Chain Operations, CCBSS, and Bottlers. This individual is responsible for ensuring ARTM is positioned for long-term success with processes, tools, and operating rhythms that are effective, scalable, and can be understood by system partners.

The Senior Manager uses strong crossfunctional coordination, structured problem solving, and project management skills in an ambiguous environment. This position requires an entrepreneurial mindset, constructive discontent, and the ability to progress work through influence. 

What You’ll Do for Us: 

• ARTM Channel Enablement & Results Support 

• Supports delivery of ARTM channel objectives in partnership with Customer Leadership, Bottlers, RoutetoMarket, RGM, and CCBSS associates 

• Stewards ARTM channel performance by tracking results, surfacing insights, and escalating risks, opportunities, or deviations from standard operating models  

• Supports measurement and reporting of ARTM internal effectiveness and CBS outcomes to ARTM Directors and Senior Director 

• Ensures customer and bottlerfacing ARTM programs are executable at scale through standard processes, tools, and decision frameworks 

• Cross-Functional Process Improvements to meet the current or future needs of the enterprise 

• Proactively identifies opportunities to simplify, evolve, or digitize ARTMrelated processes to meet current and future enterprise needs 

• Leads mapping of currentstate processes, identification of friction or fracture points, and development of improvement recommendations 

• Manages project plans and changemanagement activities in partnership with stakeholders to support adoption and sustainability 

• Coordinates with cross-functional partners to ensure process changes are viable and aligned 

• Collaborative process and tool design to support the future of ARTM models  

• Authors and maintains ARTM decision frameworks, playbooks, and escalation guides used by Directors, Bottlers, and channel teams 

• Designs ARTM processes that balance enterprise impact with channel flexibility 

• Supports identification and development of necessary training to create capability to achieve ARTM execution objectives within NAOU  

• Gathers and synthesizes input from multiple stakeholders to ensure that process and tool recommendations are comprehensive and carefully considered 

What You'll Need

Qualifications and Requirements:

• Bachelor's Degree required; Advanced degree preferred 

• 5 or more years of relevant experience required 

• Project Management certification a plus 

• Ability to work effectively in ambiguity and progress work through influence  

• Comfortable challenging ideas constructively and contributing to strategic discussions 

• Demonstrated critical thinking and problemsolving skills, even with imperfect data and incomplete historical context 

• Experience managing complex, crossfunctional initiatives with multiple stakeholders  

• Ability to use pattern recognition to guide recommendations in novel situations and anticipate future risks 

• Strong changemanagement, collaboration, and communication capabilities 

• Track record of building high trust relationships with key stakeholders 

What We Can Do For You

• Iconic Brands: Engage with over 250 products including globally recognized brands such as Coca-Cola, Fairlife, and Topo Chico. 

• Development & Growth: Offer opportunities for personal and professional growth within a dynamic and diverse team. 

• Visibility & Impact: join a team sitting at the intersection of Sales, Commercial, Legal, Finance, Supply Chain, CCBSS and Bottlers, giving you exposure to leaders across the Coca-Cola system in a rapidly scaling department.  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Account Management, Business Models, Business Opportunities, Cross-Functional Teamwork, Customer Relationship Management (CRM), Customer Relationships, Customer Satisfaction, Data Analysis, End to End Supply Chain, Innovation, organization, Process Improvements, Supply Chain Operations, Taking Initiative

Pay Range:

$119,000 – $145,800

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

April 15, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.