Director, Retail Sales – DSD Giant Eagle

Job Location: REMOTE: Pittsburgh, PA OR Cleveland, OH

The Director, Retail Sales is a key leadership role responsible for driving growth across Coca-Cola’s beverage portfolio, encompassing multiple brands and categories, both in-store and online. This position focuses on accelerating beverage category growth by developing and executing customer-centric plans that align with Giant Eagle, Bottler, and Coca-Cola Company objectives. The role requires strategic vision, collaborative execution, and a results-driven approach to deliver revenue, profit, and volume targets.

Key Responsibilities:

Strategic Planning:

• Develop customized business plans addressing the critical needs of Giant Eagle and Bottlers while achieving Coca-Cola system profit, revenue, and volume targets.

• Collaboratively create strategic price/package plans that deliver mutual results for Giant Eagle and the Coca-Cola system.

Operational Excellence:

• Ensure data accuracy in Giant Eagle and Bottler systems, resolving billing discrepancies and post-audit issues.

• Partner with Revenue Growth Management to conduct post-promotional analysis, refining price/package plans based on performance insights.

• Work closely with the Finance Manager to ensure forecast accuracy and achieve plan targets.

Marketing & Execution:

• Develop and implement marketing programs that drive growth across in-store and omnichannel platforms.

• Communicate weekly with Bottlers to ensure flawless execution of promotional plans, display commitments, and marketing programs.

• Sell-in and execute promotional strategies for new brand and package launches.

Data-Driven Insights:

• Collaborate with Category Management to leverage market insights (Nielsen) and customer data (Symphony EYC) for informed decision-making.

Education Requirements:

• Bachelor’s degree required.

Related Work Experience:

• Minimum 3 years of experience in the consumer packaged goods (CPG) industry; beverage experience preferred.

Key Skills & Competencies:

• Proven track record of progressive responsibility in account management within large consumer goods organizations.

• Expertise in complex selling, with the ability to develop and sell customer-specific promotional programs and initiatives.

• Strong knowledge of bottler environments, systems, and business development planning.

• Proficiency in trade fund management and business analytics.

• General management experience with a strategic mindset.

• Familiarity with Nielsen and Symphony EYC data for market and customer insights.

• Demonstrated ability to manage diverse stakeholder needs across multiple business systems.

Leadership Behaviors:

• Drive Innovation: Generate unique solutions and embrace new ideas to sustain and grow the business, including product and package innovation.

• Collaborate with Systems, Customers, and Stakeholders: Build and leverage relationships to drive impact across the Coca-Cola System.

• Act Like an Owner: Deliver results and create value for Coca-Cola’s brands, customers, and stakeholders.

• Inspire Others: Motivate teams to achieve Coca-Cola’s mission and instill passion for the business.

• Develop Self and Others: Foster personal growth and support the development of others to reach their full potential.

Growth Behaviors:

• Growth Mindset: Demonstrates curiosity and embraces failure as a learning opportunity.

• Smart Risk: Makes bold decisions and recommendations.

• Externally Focused: Understands the broader implications of work and shares external trends and best practices.

• Performance Driven & Accountable: Sets high performance standards and consistently delivers results.

• Fast/Agile: Removes barriers to progress, adapts quickly, and thrives under pressure.

• Empowered: Brings solutions, challenges the status quo, and takes courageous stances when necessary.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Business, Business Development Planning, Business Objectives, Leadership, Long Term Planning, Performance Driven, Personal Initiative, Relationship Building, Revenue Growth

Pay Range:

$141,000 – $165,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Remote

Travel Required:

26% – 50%

Relocation Provided:

No

Job Posting End Date:

April 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.