Manager, IMX – Design

Manager: Senior Director, IMX – Design and Production Excellence 
Location: Shanghai 
Role Type: Individual Contributor 
Language: Fluent English & Mandarin 

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup 

What You’ll Do for US 

• Responsible for the development and management of our Visual Identity Systems across global, regional and local brands 

• Mastering how Visual Identity Systems are applied to strengthen the power of the brand and brand message across all platforms and connection points 

• Designing strategies and executions that bring our Identity Systems to life through the complete consumer journey  

• Being the guardian of our brands, protecting the integrity of the brands’ experiences while continuously driving relevance with our audiences  

• Ensuring path to purchase (online and offline) are seamlessly integrated. 

• Developing plans to ensure that all expressions of the brand on aforementioned consumer/purchase journeys remain true to the essence of the brand. 

• Thinking analytically and creatively about the role of various forms of content in creating seamless experiences 

• Responsible for developing initiatives that elevate the experience of our brands, increasing the company’s transactions 

• Partnering with all parties (creative/content/shopper) to ensure brand design on specific content is coherent and the experience is flawless across any brand touchpoint 

• Balance creative integrity with business objectives, managing timelines, agency partners, venders, cross-functional teams and suppliers to meet tasks 

• Work extensively with colleagues and agency partners to influence and inspire through design 

• Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics    

Requirements & Qualifications 

Experience 

• Bachelor Degree 

• Experience working in a similar corporate organization, with design as a key output or experience in a Design/brand agency with account servicing, project management or strategic role 

• VIS, packaging, brand and digital design competency 

• Design strategy and executional excellence.  

• Direct experience with design strategy, briefing, planning, project management, development, layout, graphics, art direction and branding 

• Preference for experience working in or partnering with design/brand agencies. Ability to develop and work with partners to build design strategies from which excellent design solutions are delivered 

• Preference for design experience across multiple expressions (e-commerce/shopper marketing/packaging/brand building) 

• Extremely passionate about design and brand building 

Work Focus 

• Ability to capture strategic intents, write clear compelling briefs, guide and provide input to creative development at OU level, and design strategies at global level 

• Ability to lead and integrate brand experience across multiple touch points  

• Good understanding of the marketplace, culture, beverage industry, youth culture and Greater China. 

• Expertise in working with different external partners (i.e. creative agencies, design/digital agencies, production companies) 

• Design thinking capability 

• Ability to work in Agile cross-functional teams  

• Ability to project manageability (ability to write briefs, provide constructive valuable feedback, manage timelines, budgets, and deadlines). Ability to multi-task across varying projects, be team player, independent and self-driven  

Communication Focus  

• Role will require frequent communication with OU Design Lead and extended Team, OU IMX Team, Global Design Team, OU Marketing Team, and cross-functional teams 

• Role will also interact frequently with external parties, particularly design, creative and digital agencies 

• Must have great communication skills and be able to work under pressure and within tight deadlines 

• Ability to inspire, motivate and clearly articulate ideas, suggestions and feedback on design. 

• Be a go-to source for knowledge, inspiration and problem-solving abilities for design, as an open and willing team player.  

What We Can Do for You 

• Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process. 

• Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs. 

• International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.