Location: Atlanta, Georgia

Job ID: R-136061

% of Travel: 26% – 50%

Job Type: Full time
Relocation: No
Post Date: February 16, 2026

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Senior Director, Customer RGM

BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.  

 

BODYARMOR is looking for a Sr. Director, Customer Revenue Growth Management to join our team 

 

The Sr. Director, Customer Revenue Growth Management leads revenue growth strategy for BODYARMOR led customers. This individual manages the retail strategy and market coherency across customers and channels that delivers profit growth for all stakeholders. This role leads a team of associates that manage BODYARMOR and Bottler investments to drive revenue and profit growth in the US (more than $1B in revenue). 

 

RESPONSIBILITIES: 

  • Responsible for planning and management of all customer investments across the portfolio 

  • Lead PGM team responsible for working with customer sales teams to deliver profitable growth across all channels, customers, and packages 

  • Plan and manage all customer volume and financial forecasts to deliver our annual plan across all customers and channels (80% of company volume) 

  • Negotiate customer pricing/investments that deliver profitable growth for Customers, Bottlers and BODYARMOR 

  • Analyze multiple dynamics unique to individual customers as well as category trends to identify key short and long-term brand growth opportunities 

  • Communicate, execute, and manage company portfolio pricing strategies, both internally and externally that drive volume and profit growth for the entire BODYARMOR brand value chain 

  • Generate and provide content for customer facing selling material that accomplishes the company’s goals 

  • Evaluate current and proposed promotional and trade marketing investments and provide new strategic direction when applicable 

  • Regularly brief VP of PGM on brand performance causals and develop strategic adjustments to execute with customer teams that deliver annual plan goals  

  • Manage retail strategy investments that balance coherency across customers, packages and channels while sustainably improving company profit 

  • Synthesize data that optimizes company investments across all customers and channels 

 

REQUIREMENTS: 

  • Bachelor's degree required, Master’s degree preferred 

  • 10 years PRGM or CPG retail experience required 

  • 3 years leadership experience required 

  • 2 years RGM/PGM experience required 

  • Ability to develop and implement profit growth methods by collaborating across multiple departments and levels of the organization 

  • Generate and implement innovative ideas that deliver short- and long-term growth through investment optimization 

  • Proactively seeks out opportunities and influences the overall company’s financial health 

  • Establishes credibility and builds solid relationships with cross-functional department leaders 

  • Excellent written, verbal and time management skills 

  • Ability to work independently while being a team player, leading, and influencing others 

  • Position requires moderate travel (25-50%) by car and plane nationwide  

  • Motor Vehicle Records must satisfy Company standards per Driving Policy 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Pay Range:
$180,000 – $203,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

The Coca-Cola Company is an Equal Employment Opportunity/Affirmative Action employer. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity.