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Senior Director, Consumer Growth Platforms
Focus, Scope, & Impact
- Leads product teams that create data, insights, digital capabilities and tools that shape our core Digital Consumer Growth Platforms Daha Daha in Turkey and Extra Zone in Kazakhstan.
- Designs the vision, build the long range and annual business plans for a sustainable growth agenda for Daha Daha.
- Develops winning business models for Daha Daha and Extra Zone expansion across geographies, working with internal functions and global teams.
- Oversees consumer data, partnerships, technology, digital product and business development and improvement opportunities to make Daha Daha the best consumer growth platform in launched market.
- Acts as the change agent within Eurasia & Middle East Operating Unit to nurture all associates on digital capabilities and prepares the Operating Unit to digitally lead the market(s) in the 5-10 years.
- Collaborates with mostly Marketing, Franchise, Customer and Commercial Leadership, Digital Technology Services, Data & Analytics and Legal functions to accelerate digital mindset, capabilities, and improve way of working and operating models.
- Collaborates strongly with Bottlers to make Daha Daha at the core of the breakthrough end-to-end digital ecosystem(s) to be co-created in relevant markets to create value for consumers, customers, partners and Coca-Cola System.
Scope:
- Eurasia & Middle East Operating Unit: 25 markets, more than 3 bottlers, including 1 of the Top 10 bottlers worldwide.
- Short, Mid and long term (1 to 10 years)
Impact
- Team leader of 4 highly skilled digitally savvy associates (as of 2025) and indirect influences around functions such as Digital Technology Services, Data & Analytics, Marketing (incl. IMX (Integrated Marketing Experience), Categories, Frontline, Human Insight), Strategy, Customer and Commercial Leadership, Legal and Data Privacy Office in Eurasia & Middle East Operating Unit and Global Enterprise.
Experience REQUIREMENTS
- 15+ years of digital product experience with proven success records
- Proven experience of leading digital Product teams
- Proven experience of thought leadership for Digital Analytics teams
- Understands how existing and future technologies may leverage Daha Daha capabilities.
- Strategic thinking, ability to articulate and build shared vision.
- Demonstrated success leveraging data, converting to insights, understanding business implications, and utilizing to influence and gain alignment hence, drive business results.
- Proven ability to create use cases for business metrics as well as media productivity.
- Strong ability to understand third-party partners capabilities and transform into growth opportunities.
- Skills to collaborate and align with a diverse set of stakeholders. Experience influencing others and delivering results cross-functionally.
- Experience working in cross-functional and cross-geographical teams.
- Bachelor’s degree in digital or business-related field required, MBA preferred.
- Entrepreneur mindset
Skills:
Agile Methodology; Microsoft Office; Communication; Stakeholder Management; Tactical Planning; Long Term Planning; Key Performance Indicators (KPI); Collaborative Leadership; Decision Making; Researching; Process Improvements; Storytelling; Waterfall Model
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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