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Manager, Brand Management, CCTM Uplift
Position Overview:
We’ve been branding and evolving continuously since 1886 and there’s no better place to create inspiring brand strategies. The Brand Manager position is responsible for Coca-Cola Brand (CCTM). It is a combination of creative, innovative and inspiration to refresh the world. This is a highly collaborative role that requires the brand manager to work effectively with many different stakeholders, including other brand team members, agencies, customer teams, innovation, R&D and commercial leadership as well as other cross-functional partners. The ideal candidate is strategic, driven, and collaborative in nature.
Function Related Activities/Key Responsibilities:
- Assist Brand director to land Coca-Cola Uplift campaign, leading system excellent execution to ensure the business growth
- Landing Coca-Cola uplift campaign in China market, frequent global connection to ensure strategy and creative direction are aligned with global strategy
- Assist or leading system project which involve cross functional team incl. commercial, franchise, bottlers, etc. to achieve business results
- Assist Coca-Cola brand strategy build, ensure a world class strategy set from annual brand plan to long term brand plan
Education Requirements:
Bachelor’s degree in Marketing, Communications or Business
Related Work Experience:
A minimum of 3 years of experience in brand management
FMCG company especially global brands experience is preferred
Functional Skills:
- Bachelor’s degree in Marketing, Communications or Business
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
- Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
Skills:
Leadership; Media Planning; Creative Process; Consumer Segmentation; Marketing; Analytical Thinking; Competitive Assessments; Digital Media Strategy; Quantitative Research; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
The Coca-Cola Company is an Equal Employment Opportunity/Affirmative Action employer. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity.
