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Director, Category Leadership – Publix
Role: Director, Category Leadership – Publix (R-127414)
Travel: This role requires up to 25% travel with an expectation to be in the office 3 days a week.
Education: Bachelor’s degree required; Master’s degree is preferred.
Position Overview:
Serve as a Category Leader for Publix to deliver best-in-class insights to drive customer growth. Employ total channel and beverage category strategic thinking by leveraging unique insights from a variety of internal and industry sources. Actively influence customer and system decision-making with fact-based and category-centric thought leadership. Own direct relationships with customers to collaboratively build strategies and tactics designed for future category growth.
What You'll Do for Us:
Function Related Activities/Key Responsibilities:
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Be the industry, channel & category subject matter expert to facilitate retailers’ choice to select Coca-Cola as their key strategic partner
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Provide leadership & continued stewardship for retailer’s beverage categories (Sparkling and Still)
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Recommend space opportunities and risks for the beverage category
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Identify and articulate opportunities as part of the annual customer category situation assessment process
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Strive to maintain position as customers' most valued partner for category solutions
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Focus on retailer category development while also partnering closely with Sales to support development on sales strategy, which will win in the marketplace
What You'll Need:
Education Requirements:
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Minimum: Bachelor’s degree
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Preferred: MBA or other Masters
Related Work Experience:
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8-10+ years in the CPG industry and retail customer experience (manufacturer, retailer, or distributor)
Functional Skills:
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Deliver impartial and objective total store and beverage solutions for the retailer by providing differentiated, timely, relevant, and actionable insights
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Prepare and make presentations to internal and external audiences that include market and industry trends, SWOT, competitive review, assortment, and category reviews
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Lead the delivery of the shopper insights & recommend action to improve shopper satisfaction
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Lead the discussion of space strategy implications to marketplace execution (including recommended schematics & points of availability) with proposed action to the customer
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Influence key system resources (Bottler, Sales and Category) to deploy Coca-Cola collaborative business planning practices effectively
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Provide business situation assessment, opportunity identification and support joint business plan objectives using analytical tools: Nielsen/IRI syndicated & panel, shopper card, Coca-Cola proprietary data as well as industry sources to generate actionable insights with retailer partner
What We Can Do For You:
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Exposure to World Class Leaders: Access to global technology leaders that will expand your network and expose you to emerging technologies and techniques.
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Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
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Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Skills:
Leadership; Sales Channel Development; Conversion Rate; Category Insights; Key Performance Indicators (KPI); Category Management; Channels Strategy; Product Commercialization; Storytelling; Market Segmentation; Customer Insights; Customer Data; Data Analysis; Strategy Development; Strategic Selling; Teamwork; Customer Engagement; Microsoft Power Business Intelligence (BI)
Pay Range:
$160,000 – $186,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
