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Senior Manager, Consumer and Shopper Connection planning – Flavor Sparkling
WHAT YOU’LL DO FOR US
Focus, Scope, & Impact:
Need to lead E2E strategy of equity building campaigns for Flavor Sparkling, and land to execution. Scope will incl. campus-recruit activities, experiential events, digital activation to make sure activation landing aligned with business strategy and bring in new consumer experiences:
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Leading the connection of the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets.
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Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs.
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Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
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Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
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This profile requires a healthy balance of innovative thinking and business pragmatism
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Need to bring new initiatives to the system, especially on Social & EC knowledge, to accelerate brand and consumer growth.
QUALIFICATION & REQUIREMENTS
Experience
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Marketing, media, and leadership experience
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Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
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Preference for individuals with experience in working in consumer and shopper/commercial plans
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Experience working in cross-functional teams
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Communicating, influence and negotiate across multiple stakeholders
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Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
Work Focus
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Ability to lead integrated consumer experience and multiple touch points that are effective and efficient
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Understanding of the evolved media landscape and e-commerce
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Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
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Ability to work in Agile cross-functional teams
Skills:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Marketing Strategies; Channels Strategy; Product Commercialization; Tableau (Software); Market Segmentation; Customer Insights; Alteryx; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power Business Intelligence (BI)
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
