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Manager, Brand Management, Minute Maid
Position Overview:
Implements a marketing/sales strategy for one or more of the organization’s products/services to meet established sales or market share targets; conducts market research; monitors and analyzes product performance, market trends, consumer behavior etc.; monitors sales volume, revenues and costs against forecasts; oversees product development and design. Individual contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular area; works independently; may coach other professionals.
Location: based in Shanghai, need to travel to Hong Kong and Taiwan
Function Related Activities/Key Responsibilities:
- Lead the development of annual MM Brands growth strategies and business plans in in order to deliver overall brands vision, business objectives & financial targets.
- Build a stronger NETWORKING organization to deliver high quality plans.
- Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way
- With a true global enterprise mindset, identify best practices from other OUs and translate marketing collateral as per local needs.
- Lead or implement and localize potential global charter
- Provides creative leads and IMX teams with leadership, clear direction/prioritization, effective resource allocation to achieve the business goals. Ensure consistent brand voice across marketing platforms
- Ensure outstanding in market execution of plans across OU, in partnership with Front-Line & C&CL
Education Requirements:
- Degree qualified. Preferable Business/Commerce with Marketing Major
- General marketing and sales experience working on big and/or global brands
- Proven track record of leading complex projects with multiple stakeholders
- Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development
- Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious.
- Fluent verbal and written English and Chinese
Skills:
Leadership; Media Planning; Creative Process; Marketing; Analytical Thinking; Consumer Segmentation; Competitive Assessments; Digital Media Strategy; Quantitative Research; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
