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Manager, HSTC Consumer and Shopper Connection Planning
The ideal candidate of this role will need to be equally a scientist – ensuring the effectiveness and impact of all integrated communications – and an artist – painting a clear and compelling vision for the future of the category’s marketing. You will need to be (or become) an expert in it’s consumers and their behaviours, a guardian of our brands’ values and messages, and a visionary who can see the world for how it is and then bring to life a vision for what it can be.
What You’ll Do for Us
Lead the connection planning for our tea brands and responsible for final stage of bring to life:
Focus, Scope, & Impact:
- Drive thinking on how to design marketing around End to End consumer journeys to achieve greater conversion, focusing on the set-up and consistency of the experience in China market
- Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets
- Designing End to End path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
- Connecting brand experiences with brand rituals building in order to significantly improve consumer conversion;
- Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
- Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
- This profile requires a healthy balance of innovative thinking and business pragmatism
- Shopper marketing for both ATL and BTL
Qualification & Requirements
Experience
- Marketing, media, and leadership experience
- Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
- Preference for individuals with experience in working in consumer and shopper/commercial plans
- Experience working in cross-functional teams
- Communicating, influence and negotiate across multiple stakeholders
- Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
Work Focus
- Ability to lead integrated brand experience and multiple touch points that are effective and efficient
- Understanding of the evolved media landscape and e-commerce
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
- Ability to work in Agile cross-functional teams
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED)
- CONNECTIONS/MEDIA DEVELOPMENT
- DIGITAL MARKETING
- TEAM MANAGEMENT/project management
- Shopper marketing
BROAD EXPERTISE IN (GOOD TO HAVE)
- BRAND STRATEGY
- AGILE WAYS OF WORKING
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Leadership; Media Planning; Creative Process; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Quantitative Research; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
