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Director, Next Generation & Ad Hoc
Location(s): United States of America
City/Cities: Atlanta
Travel Required: 00% – 25%
Relocation Provided: No
JOB DUTIES:
- Responsible for driving & providing marketing analytics and building next generation analytic capability across the enterprise.
- Drive and deliver ad hoc marketing analytics.
- Provide ad hoc analysis based on standardized templates at speed and to scale.
- Develop refreshed protocol for all marketing Ad Hoc analytics and systematic approach to derive and share comprehensive worldwide insights from ad hoc research.
- Build real time ad hoc analytic capability working closely with the Platform Services data team and in partnership with Center and OU Insights & Marketing teams.
- Develop next-generation global standards for marketing analytics.
- Enhance investment optimization through improved models.
- Reduce overall data and analytics spend by introducing machine learning approach, improving accuracy and action ability.
- Design and implement next gen analytics strategic roadmap.
- Lead partnership with the hub data and analytics teams, the other platform service hubs to assess and upgrade analytics through refreshing metrics and developing innovative measurement frameworks.
- Serve as subject matter expert for Artificial Intelligence and Machine Learning analytics.
- In the short term, focus will be driving the assessment of current state, developing strategy for future state, and developing the roadmap and execute the strategy towards the destination.
**HYBRID position – periodic in-office requirement needed.**
Education:
Bachelor’s or its equivalent in Business Administration or a related field plus 5 years of experience in job offered or related position.
Experience:
- 5 years' experience in the following:
- Managing cross-functional relationships across Marketing, Finance, and Information Technology (IT) within a complex, global environment.
- Translating analytics into data-driven insights to guide business planning processes.
- Working with statistics and exploratory data analysis pertaining to the Consumer-Packaged Goods Industry data, including consumer survey data and syndicated retail data derived from Nielsen, or IRI.
- Working with Power Bl and SQL.
- 2 years' experience in the following:
- Programming languages such as R, Python.
- Ability to perform statistical analysis.
**HYBRID position – periodic in-office requirement needed.
Pay Range:
$104,790 – $195,300
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
