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Director, Juice category – LA OU
Building a winning, focused, growth portfolio is a top priority for the company. This requires innovation, marketing efficiency and effectiveness. As a Category manager you’ll serve as a primary strategic advisor to deliver best in class insights. You’ll be able to actively influence system decision making with fact-based and category-centric thought leadership. The candidate will have a passion for analyzing and developing relationships to build strategies and tactics designed for future category growth.
This position supporting business growth through brand portfolio; identifying opportunities to grow market, managing relationships with bottlers and leading the stem in the execution of Brand strategy. Activities include developing and implementing marketing strategies; monitoring customer and competitor activity and industry trends; market research, and merchandising activities; business development activities; and developing and implementing marketing campaigns.
Position Overview:
- Lead Juices portfolio strategy across LATAM (focus on refreshment segment) and develop plan to reach category goals.
- Lead & develop Global projects and interact with other OUs (Operating Units).
- Influence positively the system to bring to live Juices strategy across LATAM OU.
Function Related Activities/Key Responsibilities:
- Effectively collaborates globally & LATAM OU level in order to create synergies, implement and share best practices.
- Identify and articulate opportunities as part of the annual category situation assessment process, including recommending space opportunities and risks for the category.
- Analyzes and understands market trends and social forces to bring insights to the category.
- Develops end-to-end solutions with a deep understanding of each step of the value chain
- Secures correct and timely implementation of the portfolio approach, brand plans and programs in collaboration with other key functions.
- Leads and influences teams to execute the Operating Unit plan at scale whilst also supporting with any locally led activity or amplification.
Education Requirements:
- Bachelor’s degree in Marketing, Business, Finance or related field.
Related Work Experience:
8+ years in consumer goods brand management roles or retail customer experience.
English and Spanish are required;
Functional Skills:
- Experience in developing actionable results from category, space management and shopper insights.
- Ability to demonstrate advanced analytical capability with customer level data.
- Experience in strategic planning and portfolio management.
- Proven oral and written communication, storytelling, and influencing skills.
- Ability to manage and prioritize multiple projects and assignments.
Skills:
Leadership; Branding; Marketing Strategies; Marketing Insights; Strategy Development; Marketing Campaigns; Collaboration; Brand Management; Teamwork
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
