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ARTD Director – Frontline Marketing Brasil
The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and ARTD community . This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties. We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.
What You’ll Do for Us
- Leads the development and implementation of ARTD marketing strategies in collaboration with the botters in order to drive category growth.
- Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers)
- Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the brand & category) & “Now What” (recommendations in how to apply to customers business).
- Construct & Deliver annual marketing calendar that shape and contribute to long-term planning process.
- Seek out and leverage internal tools and resources to support marketing strategies (e.g. via channel, asset and brand).
- Lead key strategic meetings (e.g. Bottlers mothly meetings/ QBP.).
- Identify and leverage marketing opportunities through consumer and shopper insights and linking to brand strategy.
- Build and track portfolio strategy implementation, including new products and brands launches.
Qualification & Requirements
- Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
- 5+ years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Advanced Strategic Thinking & Application
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
- Previous marketing experience
- Demonstrated personal leadership skills and influencing ability
- Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
- Effective oral and written communication skills with the ability to create persuasive selling stories.
SkillsLeadership; Results-Oriented; Sales Process; Influencing; Account Management; Customer Relationship Management (CRM); Sales Management; Forecasting; Marketing; Marketing Strategies; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
