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Director, RGMX, FR
Director, RGMX, FR
Reports To: Senior Director, RGMX FR
Role Purpose
At The Coca-Cola Company, we are not just refreshing beverages—we are refreshing careers. Join our Operations and Customer & Commercial organization and help shape the future of our brands in one of Europe’s most dynamic markets.
The RGMX Director, FR is responsible for designing and executing the market’s end-to-end Revenue Growth Management & Execution agenda to unlock sustainable topline revenue growth and margin expansion. Operating as a key commercial thought leader within the France franchise, this role partners closely with bottling, marketing, finance, and commercial teams to localize European RGMX strategies, strengthen price–pack architecture, and ensure disciplined execution in market.
You will champion affordability, premiumization, portfolio optimization, and channel execution excellence—ensuring France delivers strong transaction, mix, and margin outcomes through integrated RGMX routines.
Scope
• Geography: France; collaboration across FBN and Europe OU (operating unit) as needed.
• System: Works closely with the bottler and KO system partners.
• Team: Part of a networked OU/market team including Operations, Commercial, Marketing, Finance, S&I, and bottler stakeholders.
What You’ll Do (Key Responsibilities)
• Identify market specific consumer, shopper, and customer opportunities that drive incremental volume, value, mix, and margin for the France business.
• Localize and activate European RGMX big bets, influencing system partners (bottler, Franchise GM, Marketing, Commercial, Finance) to embed these approaches successfully in market.
• Ensure end-to-end RGMX strategy execution—from OBPPC design and pricing guardrails through to instore activation—aligning with Finance, Marketing, Bottler, and FBN leadership.
• Strengthen affordability and premiumization strategies, leveraging entry packs at key price points, value for money propositions, and occasion led premium formats.
• Partner with S&I to embed RGMX ambitions into ABP and LRP, ensuring RGMX levers (pack, price, promo) are grounded in robust insights and market performance.
• Analyse performance of all RGMX levers, conducting deep dives on pack, price, promo and developing mitigation or acceleration plans based on elasticity, mix, and competitive dynamics.
• Drive portfolio and innovation optimization, ensuring NPDs meet business thresholds, align with segmentation, and support OU led growth priorities.
• Support margin improvement in Modern Trade and key channels, collaborating with Commercial teams on promo architecture, trade spend efficiency, and category value creation.
• Champion governance and execution excellence, contributing to PICOS localization, routines, capability building, and cross market best practice sharing.
• Act as a key member of the OU RGMX SME network, building capability across affordability, premiumization, portfolio optimization, margin expansion, and advanced analytics.
Qualifications & Success Parameters
• 7+ years' experience in RGM, commercial planning, or broader commercial/operations execution roles.
• Strong technical foundation in OBPPC, segmentation, value to market, innovation, and channel strategy.
• Proven ability to simplify and communicate complex RGM concepts for senior stakeholders.
• End-to-end commercial mindset—from strategic planning to instore execution.
• System experience and/or bottler experience desirable.
• Strong ability to influence in a cross functional, cross system environment; skilled in securing alignment and embedding routines.
• Excellent communication skills with the ability to work effectively with KO leaders and bottler senior management.
• Well-developed project management, business development, and negotiation capabilities.
• High analytical acumen; experience leveraging insights, elasticity, and analytics tools to guide recommendations.
• Travel: Periodic travel across France/FBN routines, customer visits, and bottler engagements, occasional broader travel.
What We Can Do For You
• Join our team and contribute to driving the growth of some of the world’s most iconic & innovative Brands.
• Impact at Scale: Lead a high-visibility growth agenda across Europe OU with direct influence on commercial outcomes.
• Growth & Learning: Access to global best practices, networked capabilities and continuous learning in next-gen RGMX.
• Empowered Culture: Work in an inclusive, agile environment that rewards innovation, collaboration and performance.
Confidentiality Notice
This job description outlines the general nature and responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended for internal hiring purposes within the Europe Operating Unit.
Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis
Location(s):
France
City/Cities:
Issy Les Moulineaux
Travel Required:
00% – 25%
Relocation Provided:
No
Job Posting End Date:
July 22, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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