Senior Manager, Frontline Marketing, Gulf Countries

At The Coca‑Cola Company, we are building loved brands with a growth mindset and a relentless focus on consumer connection. In the dynamic Gulf region, marketing is not just about execution—it’s about enabling business transformation through insight, creativity, and system collaboration. As Senior Manager, Frontline Marketing, you will lead the full end-to-end marketing agenda for assigned markets, shaping annual business plans, driving brand and innovation strategies, and ensuring superior execution across the marketing flywheel.

This is a hands-on leadership role for a rounded marketer who thrives in complexity and balances strategic thinking with operational rigor. You will partner across agencies, bottlers, and local IMX teams in media, content, and experiential activations while maintaining accountability for marketing performance, ROI, and portfolio growth. If you are passionate about building consumer-centric brands, energized by frontier marketing, and capable of connecting enterprise priorities with market realities, this position offers the opportunity to influence category success and innovation in one of the most vibrant business environments.

What You’ll Do for us                                                                                                                                       

• Lead development and execution of market Annual Business Plans (ABP), ensuring alignment with Operating Unit category strategy and system priorities.

• Translate insight into actionable brand and innovation plans, enabling growth through consistent, integrated marketing execution across the end-to-end flywheel.

• Collaborate with local IMX team and leverage agency networks to optimize marketing investments across media disciplines, creative strategy, and experiential programs.

• Own market-level marketing performance metrics, including ROI measurement and contribution to business P&L, ensuring commercial accountability and operational excellence.

• Shape and deploy innovation agendas and frontier marketing initiatives that strengthen portfolio relevance and consumer engagement.

• Drive cross-functional teamwork and system alignment across bottlers and enterprise functions to deliver joint growth initiatives and operationalize long-term plans.

• Provide leadership and thought partnership on integrated communication, design, and connections planning, stepping in to lead subject matter disciplines when required.

• Manage and develop marketing talent where team size varies by market potential, fostering capability growth and an enterprise mindset.

• Champion continuous optimization and rigor in marketing processes, tracking execution outcomes and intervening as needed to meet strategic and financial objectives.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.

• Minimum 7+ years of progressive marketing experience with demonstrated expertise across portfolio strategy, innovation, brand positioning, and integrated marketing execution.

• Proven track record of managing complex, multi-channel marketing programs and translating insights into growth actions.

• Strong understanding of creative strategy, connections planning, and design frameworks; ability to step in across all marketing disciplines as needed.

• Commercial acumen with P&L accountability; experience in Revenue Growth Management (RGM) a plus.

• Skilled in leveraging analytics to inform brand agendas and optimize investment decisions.

• Ability to thrive in dynamic environments, balancing strategic leadership with operational excellence in frontline execution.

• Demonstrated behaviors that reflect a growth mindset, enterprise thinking, servant leadership, and an uncompromising commitment to excellence.

• Strong collaboration skills and ability to influence stakeholders across the system, including bottlers and agency partners.

What We’ll Do for You

• Offer an opportunity to impact consumer-driven growth for Coca‑Cola brands in a high-potential region through strategic marketing leadership.

• Provide access to diverse marketing disciplines and cross-system networks, enabling advancement in end-to-end marketing expertise and integrated planning.

• Empower innovation and digital experimentation within a collaborative environment focused on capability building and market forward-thinking solutions.

• Connect you to regional and global teams, broadening exposure and accelerating career progression through market-to-enterprise engagement.

Location(s):

United Arab Emirates

City/Cities:

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

July 14, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.