Manager, Brand Management, Sweetened Tea

Position Overview:

As sweetened tea brand manager, you will be responsible to drive growth strategy for Yangguang Brand across GC&M OU, to deliver overall brands vision, business objectives & financial targets.

In partnership with GC&M teams, global tea category & innovation team and the bottlers, you will deliver high-quality marketing experiences in the OU in the most effective and efficient way and ensure consistent brand voice across marketing platforms .

With your challenger mindset and your strong expertise in marketing and innovation, you will have the unique opportunity to drive sweetened tea category to help the system achieve Dingsheng 2030 target.

Function Related Activities/Key Responsibilities: 

• Be the business owner: manage the sweetened Tea brand, Yangguang in China, which plays the role to lead the expansion of high value sweetened Fruit Tea segment; closely monitor and analyze changes in the marketplace so as to identify gaps and opportunities and react quickly via new product concepts, or brand/flavor/package extensions on existing brands.

• Build the brands: develop comprehensive understanding of the brand’s consumer base, their attitudes and behaviors so as to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors; have a strong grip of operational drivers for the brands/category and brands performance across these drivers so as to influence the bottler to address any issues and opportunities which is impacting the respective brands overall performance.

Education Requirements:

• Degree qualified. Preferable Business/Commerce with Marketing Major

Related Work Experience:

• General marketing and sales experience working on big and/or global brands 
• Proven track record of leading complex projects with multiple stakeholders
• Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development 

Functional  

• Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious.
• Fluent verbal and written English

Agile, Audience Engagement, Brand Building, Brand Development, Brand Management, Brand Strategy, Data Insights, Data Strategies, Design Thinking, Experimentation, Marketing Strategies, Market Segmentation, Storytelling

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

September 4, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.