Manager, RGM Retail Strategy

The Manager, RGM Retail Strategy delivers pricing, promotion, and package insights to drive revenue, volume, and profit for the NAOU system. This role embeds strategic consumer, shopper, and post-event insights to drive RGM decision-making with RGM Multiyear, OBPPC, Franchise and Execution teams. This requires holistic business understanding, an analytical mindset, and strong collaboration skills. 

 

What You’ll Do for Us 

• Support in development of in-year and multi-year retail strategy actions.
• Provide analysis and solution recommendations using key retail strategy tools and advanced data analysis. 
• Analyze business performance for gaps versus plan drivers and lead the development of contingencies/solutions. 
• Collaborate with the Customer teams, RGM MY, Bottlers, and OBPPC teams to meet short and long-term growth objectives. 
• Partner with cross functional RGM teams to embed consumer and shopper insights into price, promotion and package decisions. 
• Collaborate with the larger RGM retail strategy team to support innovative strategic frameworks to drive key decision making. 
• Partner with the RGM capabilities team and vendors as needed to rollout retail strategy solutions at scale. 

Qualification & Requirements 

KEY SKILLS / CAPABILITIES  

• Excellent analytical skills – ability to draw insights and actions from data; ability to develop volumetric & financial models that can accommodate multiple inputs from diverse data sources and be used for scenario planning 
• Strong partnership and collaboration: Must be able to work across functions and the system effectively. 
• Solid presentation, influencing, and storytelling skills: Present ideas and drive initiatives with clear and concise reasoning and action plans. 
• Strong understanding of customer P&L management, revenue growth management capabilities, forecasting, and trade spend effectiveness. 
• Ability to evaluate business planning goals/strategies and analyze financials to derive insights and initiate gap solving. 
• Good verbal communication and interpersonal skills with ability to collaborate and influence decision making to drive adoption of insights 

 

KEY KNOWLEDGE / EXPERIENCE  

 

Mastery of (Required)  

• Develop business plans / business cases – strategic thinking (forward-looking vision and anticipating of future needs) 
• Change Management – demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives.  
• Knowledge in key data systems - in market measurement, consumer segmentation, consumer panels, pricing evaluation and shopper card datasets 
• Proven leadership and collaboration skills – ability to influence and build consensus across and within teams 

Broad expertise in (Good to have)  

• Pricing & Promotions – understanding of rate/mix drivers and promotional impact on overall rate  
• OBPPC Strategy – multi-year and in-year strategies to accelerate revenue, profit, and growth  
• Opportunity Mapping  

Education and Professional Experience:  

• Minimum Required:  Bachelor’s degree 
• Minimum of 3+ years of experience, preferably in the consumer goods/beverages industry

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Pay Range:

United States of America: 103,000 USD – 119,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

May 27, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.