Senior Manager, Licensing LATAM

The Senior Manager, Licensing – LATAM, based in Brazil, plays a critical role in driving the execution of the licensing strategy across the region, supporting the growth of a multi‑million‑dollar licensing business across Coca‑Cola’s portfolio of globally recognized brands.

This role combines strong commercial execution with strategic thinking, acting as a key partner to the Licensing Director to translate regional priorities into actionable plans, accelerate business development, and maximize performance with existing licensees. The position requires hands-on leadership in an in-house model, with direct ownership of partnerships, pipeline development, and business performance. This role reports into the Director, Licensing LATAM.

What You’ll Do for Us

• Execute Latin America licensing strategy by translating strategic priorities into actionable country and category plans, ensuring alignment with licensing global objectives

• Drive business development efforts, supporting prospecting, partner evaluation, and pipeline prioritization across Latin America and different categories

• Manage key licensee relationships, acting as a primary point of contact to drive performance, growth, and long-term partnerships

• Lead business reviews and performance tracking, monitoring revenue, product pipelines, and retail execution, and identifying opportunities for expansion

• Lead end-to-end deal execution, partnering with Legal, Finance, and Quality & Compliance to ensure robust governance, completion of due diligence, and effective management of contracts and key milestones from agreement signature through product launch

• Partner with OU Marketing and Brand teams to identify and deliver Big Bets, ensuring licensing is fully integrated into brand strategies and campaigns

• Lead key regional projects, including Licensing Summits, business updates, and strategic presentations

• Leverage data and insights to track performance, identify trends, and recommend actions to optimize revenue and brand impact

• Build and maintain strong internal and external relationships, including global licensing teams, cross-functional partners, and licensees

Qualifications & Requirements

• Bachelor’s degree or equivalent professional experience

• Significant experience in licensing, brand management, business development, or related commercial roles

• Strong commercial expertise, with a solid understanding of retail dynamics and licensing business models

• Proven ability to manage partnerships and drive business performance

• Experience coordinating cross-functional stakeholders in a matrix organization

• Strong analytical capabilities, with ability to translate data into actionable insights

• Excellent communication, presentation, and influencing skills

• Ability to manage multiple priorities in a fast-paced, growth-oriented environment

• High level of ownership, accountability, and execution excellence

• Fluent in English; Spanish is a plus

Preferred Qualifications

• Solid experience in the licensing industry or consumer products industries in Brazil and Latin America

• Understanding of product development, manufacturing, and go-to-market processes

• Strong network within the licensing market, retail, or brand partnerships ecosystem

Location(s):

Brazil

City/Cities:

Rio de Janeiro

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

May 29, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.