Senior Manager, Media & Connections, Czech Republic

Role Purpose 

The Senior Manager, Media & Connections – Czech Republic plays a key role in delivering effective, efficient, and insight driven media activation across the full Coca Cola portfolio in Czech Republic. As part of a nonTop9 marketing team, this role focuses on localizing and implementing centrally developed media and IMX plans, ensuring that every campaign and investment is tailored to Czech Republican consumers, customers, and channel dynamics. 

This position requires strong subject matter expertise in media planning & buying, full funnel connections, and performance analytics. The Senior Manager acts as Czech Republic’s media specialist — collaborating closely with brand teams, IMX colleagues, agencies, and the system partner (CCH Czech Republic) to maximize the impact of limited local resources. 

The role combines operational excellence with strategic input, supporting the Marketing Director in shaping Czech Republic’s media agenda while leading day-to-day planning, implementation, optimization, and performance tracking. 

What You’ll Do for Us 

1. Media Planning, Adaptation & Local Execution 

• Translate centrally developed connections and IMX plans into Czech Republic specific media plans that reflect local consumer, shopper, and channel realities. 

• Lead detailed media planning across TV, OOH, Audio, Paid Social, Search, Programmatic, Retail Media, and Digital Video. 

• Adapt media assets, formats, and timing to maximize relevance and effectiveness in the Czech Republican market. 

2. Media Buying Support & Agency Partnership 

• Manage day-to-day communication and performance routines with media agencies. 

• Review and guide implementational plans, ensuring strong KPIs (CPM, CPT, viewability, reach quality). 

• Support negotiations for media placements, ensuring efficient, high value buying. 

• Ensure Czech Republic receives maximum value from agency partnerships, vendor agreements, and platform initiatives. 

3. Cross Functional Collaboration 

• Partner with:  

• Brand Managers & Senior Brand Managers 

• Customer & Commercial teams 

• Shopper/Customer marketing 

• IMX (social, digital, creative) 

• RGM & Insights 

• PACS and Crisis Response teams (for digital governance) 

• Bottler (CCH Czech Republic) marketing & execution teams 

• Ensure all media plans support brand campaigns, customer activation, and commercial growth levers. 

4. Measurement, Analytics & Optimization 

• Monitor media performance using MMM, brand lift, platform data, competitive reporting, and IMX dashboards. 

• Lead post campaign evaluations, identifying actionable insights and optimization opportunities. 

• Build a strong understanding of Czech Republic’s media ROI and turn learnings into future planning input. 

5. Governance & Responsible Marketing 

• Ensure compliance with Responsible Marketing policies, legal restrictions, and digital safety standards. 

• Manage budget accuracy, investment tracking, PO creation, invoice validation, and media stewardship. 

• Maintain full financial discipline from planning to reconciliation. 

6. Connections Integration & Social Amplification 

• Ensure one clear, integrated plan across Paid, Owned, Earned, and Shared media. 

• Partner with Social & Influencer teams for amplification, real-time marketing, and content distribution. 

• Ensure local media activation aligns with the creative narrative and IMX full funnel strategy. 

7. Network Collaboration (Local + Central) 

• Localize central media guidance and connect Czech Republic to global/OU playbooks and best practices. 

• Collaborate with IMX Europe to ensure alignment with centrally defined priorities and measurement frameworks. 

• Lift & shift learnings from other markets and bring global innovation to local execution. 

8. Ways of Working & Leadership Behaviors 

• Operate with strong ownership, independence, and hands-on problem solving. 

• Influence cross functional partners without formal authority. 

• Balance strategic thinking with operational execution excellence. 

• Work collaboratively in a small, agile team environment typical of nonTop9 markets. 

Qualifications & Requirements 

• Bachelor’s degree in Marketing, Media, Communications, Business, or related discipline. 

• 5–8 years experience in media planning, buying, digital advertising, or connections roles (agency or client side). 

• Strong knowledge of the Czech Republican media landscape, including digital, programmatic, social, and retail media. 

• Experience managing media budgets and optimizing investment performance. 

• Strong analytical skills; ability to interpret media KPIs and develop optimization recommendations. 

• Experience collaborating with agencies, bottlers, cross functional teams, and commercial partners. 

• Strong project management, prioritization, and communication skills. 

• Comfort working in a fast paced, resource lean environment. 

• Fluent in German and English; additional languages a plus. 

What We Can Do For You 

• Cross functional visibility: Work closely with brand, IMX, shopper, commercial, and bottler partners. 

• Professional growth: Build deep expertise in media & connections in a multichannel environment. 

• Autonomy & ownership: Lead the media agenda for Czech Republic within a small, empowered team. 

• Access to global capability: Learn from global and regional IMX experts and apply modern media practices locally. 

Confidentiality Notice 

This job description outlines the general nature and responsibilities of the role. Duties may evolve over time to meet business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit. 

Classified — Confidential