Senior Director, Sprite and Schweppes – Emerging Brands

The Senior Director, Sprite and Schweppes – Emerging Brands is a leadership role, accountable for defining and driving the end-to-end strategy for emerging brands built on Sprite and Schweppes. This includes leading Absolut and Sprite and Schweppes Mixed across 15 markets, as well as shaping the rollout and development of future brands within the emerging category agenda. The role operates at the intersection of brand strategy, innovation, commercial execution, and system leadership, ensuring global strategies translate into impactful, scalable results across Operating Units, countries, bottlers, and external partners. 

This role is ideal for a senior marketing leader with deep global experience, strong financial and strategic acumen, and a proven ability to lead through complexity. You bring a consumer first mindset, comfort with ambiguity, and the ability to align diverse internal and external stakeholders around a shared ambition. Your leadership will help define Coca–Cola’s future in adult and emerging occasions while reinforcing the company’s standards for brand building, digital excellence, and modern marketing. 

What You’ll Do for Us 

• Set and lead the global end-to-end marketing strategy for Sprite and Schweppes Emerging Brands, including Absolut and Sprite and Schweppes Mixed, from brand positioning through execution 

• Drive global business ambition and long range and annual business planning performance against volume, value, and system growth targets 

• Define and steward brand positioning across communication, innovation, visuals, channels, and price architecture to ensure consistency, relevance, and impact 

• Lead the innovation strategy for the portfolio, including new product development, packaging, channel expansion, and future brand opportunities 

• Deploy the Coca-Cola way of marketing and commercial execution at scale, with a strong focus on digital, data, and artificial intelligence adoption 

• Serve as the primary global interface with Integrated Marketing Experience and Innovation teams to drive brand agendas and accelerate speed to market 

• Partner closely with Sprite and Schweppes global brand teams to ensure alignment and leverage across core and emerging brand strategies 

• Influence Operating Units, countries, and bottlers to adopt and deploy global strategies effectively, balancing standardization with local relevance 

• Lead external partner relationships, including alignment on business targets, performance management, communication strategies, and innovation roadmaps 

• Ensure strong cobrand alignment and value creation with external partners by building trust based, senior level relationships 

• Oversee marketing and commercial performance management, including tracking results, synthesizing insights, and course correcting plans as needed 

• Optimize demand marketing investment in partnership with Operating Units to drive effectiveness, efficiency, and long–term brand equity 

• Contribute to the development of the adult readytodrink category vision and strategic direction at an enterprise level 

• Inspire, engage, and align the global marketing community through clear vision, high standards, and a culture of accountability and learning 

Requirements & Qualifications 

• University experience in marketing, business, economics, or a related field 

• 15+ years of progressive professional experience in marketing, brand management, or general management roles 

• Leadership experience across global and operating unit scopes within complex, matrixed organizations 

• Proven track record of developing and scaling end-to-end global brand strategies that deliver sustained growth 

• Experience leading emerging, adjacent, or adult categories, with comfort operating in new or evolving spaces 

• Strong financial acumen, including ownership of business performance, investment prioritization, and growth forecasting 

• Demonstrated ability to lead diverse, cross functional teams, including innovation, research and development, commercial, and finance partners 

• Experience working with bottlers or local and trade marketing environments, with strong system influence skills 

• Proven capability to lead complex external partnerships and create shared value across co–owned or codeveloped brands 

• Deep consumer and cultural curiosity, with the ability to translate insights into winning strategies 

• High digital, data, and artificial intelligence fluency, including experience applying modern marketing technologies at scale 

• Strong executive communication skills and the ability to influence without direct authority 

• Comfort operating in ambiguity with a growth mindset and a bias for action 

What We’ll Do for You 

• Provide the opportunity to shape one of Coca–Cola’s most strategically important emerging growth platforms and influence the future of adult occasions 

• Offer senior level exposure and partnership across global marketing leadership, Operating Units, bottlers, and external brand partners 

• Enable you to lead at global scale, balancing long-term vision with near-term impact in a high visibility role 

• Support your continued growth through complex challenges, meaningful ownership, and the chance to build new brands within iconic trademarks