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Senior Director, IMX, DE
Senior Director, Integrated Marketing Experiences (IMX) – Germany
Location: Germany
Shape How an Icon Connects
At Coca-Cola, connection is everything. Every touchpoint—digital, physical, cultural—is an opportunity to create impact at scale.
We’re seeking a Senior Director, Integrated Marketing Experiences (IMX) to lead how our brands come to life across Germany. This is a pivotal leadership role—where strategy, creativity, and precision meet to influence millions of consumer moments every day.
The Opportunity
As the architect of IMX in Germany, you will define how our portfolio shows up across the full consumer journey—seamlessly integrating media, content, partnerships, and experience.
You will:
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Shape a best-in-class IMX strategy across all brands
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Orchestrate full-funnel connections that drive both brand equity and growth
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Lead high-impact media investment and optimisation across all channels
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Partner across Brand, Commercial, and Bottling teams to deliver unified execution
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Elevate performance through data-led decision making and advanced measurement
You will also guide a high-performing team and a world-class ecosystem of agencies and platform partners—setting the standard for excellence, innovation, and accountability.
The Profile
You are a seasoned marketing leader with deep expertise in integrated marketing and media, equally fluent in creativity and analytics.
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10–15+ years in IMX, media, or integrated marketing leadership
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Proven track record driving impact across complex, multi-brand environments
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Strong command of data-driven marketing, performance, and measurement
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Exceptional stakeholder leadership and team development capabilities
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Fluent in German
Why This Role
This is a rare opportunity to:
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Shape connections for one of the world’s most iconic brand portfolios
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Operate at the intersection of creativity, culture, and commercial impact
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Lead transformation in a dynamic, highly competitive market
Create What Connects
If you’re driven to build meaningful, measurable connections at scale—and to redefine what marketing excellence looks like—we’d love to hear from you.
Location(s):
Germany
City/Cities:
BERLIN
Travel Required:
00% – 25%
Relocation Provided:
No
Job Posting End Date:
June 19, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company is an Equal Employment Opportunity/Affirmative Action employer. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please click here. You can also view our employment policies or if you have a question on fraudulent recruitment activity.
