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Manager, IMX – Customer Marketing, Immediate Consumption
The Manager, Customer Marketing – Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.
This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China’s dense retail network.
Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
What You’ll Do for Us
Define Impulse & Velocity Strategy
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Develop long-range growth strategy for immediate consumption occasions
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Establish cooler placement, visibility, and asset productivity standards
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Lead seasonal and event-driven activation strategy to maximize impulse capture
Drive Operational & Commercial Excellence
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Partner with Bottlers to elevate execution discipline and outlet-level performance
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Define KPIs for velocity, cold availability, share of space, and outlet penetration
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Influence asset deployment and investment prioritization
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Identify structural gaps and implement scalable corrective solutions
Integrate National Campaigns to Outlet Level
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Ensure brand campaigns translate into high-impact in-store execution
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Provide field insights to inform portfolio and activation strategy
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Qualifications & Requirements
Required
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Bachelor’s degree required
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3–8 years experience in trade marketing, field marketing, or route-to-market leadership
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Strong understanding of China high-density retail environments
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Demonstrated operational rigor and execution excellence
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Experience influencing cross-system stakeholders
Preferred
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FMCG beverage experience
What We Can Do For You
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Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale
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High-visibility role partnering with senior Marketing, Category, and Commercial leaders
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Exposure to enterprise-level strategy discussions within a world-class system
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A strong platform to grow into broader strategy or category leadership roles
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Competitive compensation, benefits, and development opportunities
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% – 25%
Relocation Provided:
No
Job Posting End Date:
May 15, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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