Senior Manager, Brand Management, Juice

Job Summary

The Senior Manager, Brand Management role is a combination of creative, innovative and inspiration to refresh the world. This is a highly collaborative role that requires the manager to work effectively with many different stakeholders, including other brand team members, agencies, customer teams, innovation, R&D and commercial leadership as well as other cross-functional partners. The ideal candidate is strategic, driven, and collaborative in nature. 

This role will lead the growth agenda for juice brand within the Stills category. Highly collaborative in nature, the role partners closely with cross-functional teams, agencies, bottlers, and commercial stakeholders to drive brand relevance, execution excellence, and measurable results.

Relocation Provided: limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai. 

What You’ll Do for Us

• Develop short- and long-term business and brand plans, identifying objectives, strategies, key initiatives, and performance measures to deliver growth targets.
• Translate insights from consumer research, marketplace analysis, and performance diagnostics into focused marketing plans that support annual business objectives.
• Develop and communicate clear briefs to agencies and cross-functional partners, ensuring strong creative development, strategic alignment, and effective execution of marketing programs.
• Identify untapped consumer and commercial opportunities through data-driven analysis and in-market performance review, recommending initiatives that drive volume and profitability.
• Support portfolio and brand strategy development, ensuring clarity of brand roles, positioning, and growth platforms.
• Conduct ongoing business analysis using syndicated data, internal reports, and competitive insights to prioritize brand-building initiatives and optimize investment decisions.
• Lead cross-functional alignment on brand initiatives with Technical, Finance, PAC, Franchise, C&C, and bottling system partners to ensure strong execution and accountability.
• Manage project development in partnership with Operating Unit teams and system partners to ensure timely delivery and impact.
• Present business updates, performance reviews, and growth recommendations to leadership and key stakeholders.
• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth. 
• Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics 

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications or Business 

• A minimum of 6 years of experience in brand management is ideal  
• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior. 
• Knowledge of procedures and media used to drive increased volume and brand equity. 
• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.  
• Ability to manage and inspire agency performance. 
• Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.  
• Knowledge of the creative brief development process. Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact. 
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.  

What We Can Do for You

• Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
• Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.
• International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

May 15, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.