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Director, Execution
Role Summary
The Director, Execution is the enterprise leader responsible for orchestrating systemwide commercial execution excellence across At Home or across Away From Home channels in the market. This role translates commercial, RGM, category, and marketing strategies into scalable, high quality operational plans that drive availability, activation impact, basket incidence at pace.
The Director partners closely with the local bottler and cross–functional teams to define execution standards, build repeatable operating models, and ensure execution is driven by data, analytics, and AI enabled insights. The role leads the development of execution frameworks, governance routines, and measurement systems that elevate execution discipline and enable system teams to operate with speed, precision, and accountability.
This role also drives key system channel commercial strategic initiatives, ensuring aligned operational plans and system readiness to deliver against volume, revenue, share, and distribution goals. Success in this role is measured by sustained improvement in execution KPIs, faster time‑to‑market for initiatives, and fast system adoption of execution standards.
What You’ll Do for Us
Lead System Execution Strategy & Operational Planning
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Lead the translation of commercial, RGM, category, and marketing strategies into integrated execution roadmaps, setting clear system direction for activation, assortment, pricing execution, and in‑store standards.
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Drive key system channel specific commercial strategic initiatives, building the operational plans needed to achieve A/B/C targets and ensuring system alignment for successful execution.
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Define execution frameworks, standards, and operating models that are scalable across channels.
Orchestrate System Collaboration & Bottler Alignment
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Act as the senior orchestration point for execution between The Coca–Cola Company, local bottler, and commercial teams, ensuring seamless end to end alignment.
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Translate strategies into clear execution briefs, timelines, and activation guidelines that bottlers and system partners can operationalize effectively.
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Establish execution governance routines (e.g., scorecards, joint reviews) to drive accountability, speed, and transparent system decision making.
Drive Insight Led Execution Excellence
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Use dashboards, digital tools, and AI enabled analytics to identify execution gaps, diagnose root causes, and guide targeted corrective or acceleration actions.
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Lead performance tracking of key execution KPIs such as promo compliance, activation quality, assortment changes, and price pack execution.
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Govern after action reviews and continuous improvement initiatives, embedding learnings into future execution planning and system processes.
Enable Innovation, Testing & System Capability Building
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Oversee execution readiness for innovation launches, ensuring system visibility, in–market tracking, and rapid learning loops.
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Champion simplified, agile, system–aligned processes that enhance execution speed and quality across channels.
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Build execution capability across system teams, equipping the organization with modern tools, data literacy, and consistent execution standards.
Experience & Capabilities
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Strong expertise in commercial and operational execution across At Home channels, with exposure to Away From Home preferred. Proven ability to translate strategy into execution at scale.
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Robust commercial, RGM, and analytical skills, with experience applying data, execution metrics, dashboards, and AI‑enabled tools to drive performance.
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Demonstrated system leadership, influencing bottlers and cross‑functional teams in complex, matrixed environments to drive integrated operational plans.
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Strategic and execution‑focused, able to build scalable frameworks, simplify complexity, and drive predictable in‑market results.
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Exceptional collaboration and communication, with strong stakeholder management, problem‑solving, and decision‑making capabilities.
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Local market experience preferred.
Travel
Up to 20–25%, depending on business needs.
Business Development, Business Planning, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Group Problem Solving, Leadership, Long Term Planning, Operational Assessment, Relationship Building, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall Model
Location(s):
United Kingdom
City/Cities:
London
Travel Required:
00% – 25%
Relocation Provided:
No
Job Posting End Date:
April 28, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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